By Behind the Brands Taryn Williams is one of Australia’s most popular female entrepreneurs and digital influencers. The smart, vivacious and down to earth powerhouse is the CEO and founder of theright.fit and WINK Models.Read More
Myriad Speaker Spotlight | Taryn Williams
Taryn started her very first business WINK Models at the impressive age of 21 and never looked back. This phenomenal business woman is again taking the fashion and creative industry by storm, starting her second company The Right Fit in 2016.Read More
Taryn Williams, Finalist in the Australasian Startup Awards
With over 500 nominations, it’s been narrowed down to the top 5 finalists across 17 categories. The awards recognises the top up-and-coming startups, entrepreneurs and tech companies in the APAC region. Vote for the finalist who you think has made the most impact on our community this year.
How To Build A Business People Love: CEO, Taryn Williams Shares All
Making people care is hard. Making them fall in love with your business is even harder. Taryn Williams, CEO of theright.fit shares what works for her when creating a business that has a loveable heart and soul.Read More
Startup Smart: Interview With CEO Taryn Williams
How the Iconic, General Assembly and theright.fit got people to care about their startups. Making people care is hard. Making them care about your business is even harder.
Future Proofing: Average is not Enough in this creative industry
Photograph // Alistair F
What is future proofing yourself? It should be the singular focus of the entire creative industry. Long gone are the days of turning up to a job or project and hoping for the best. You need to be relevant, proactive and thinking ahead. What can give you an edge, what will make your day, your project or your campaign better – more beautiful – more creative – more successful and more efficient? These aren’t short cuts, you need to genuinely future gaze and push the boundaries of what is possible. That’s when good work becomes GREAT WORK!
What are the key steps involved? The key steps are being planned. If you’re planned and well organised you are less rushed and have more time to BLUE SKY think. This is that 10% of thinking that isn’t all about the doing or the pragmatic to do list, its the small amount of time when you’re bored that you can truly be creative and THINK. So if you’re organised you’ll have that 10% blue sky time which means you’ll have the chance to actually think. (P.S – being on social media doesn’t count as bored by the way).
Why do people need to start thinking about agility and speed? Give us a scenario! All reports are leading to consumers I.e. Humans having less and less time. This is means that to stand out you’ve got to do it quick! You know yourself how hard it is to stay on top of all the coms and the speed at which you need to ‘keep up’ in life. So remember that while you’re struggling to keep up, so are the people you want to work with / for. So be brief, courteous and to the point. Ask for what you actually want and have a point of view. Don’t waste time!
theright.fit | The Entrepreneur Way: The Podcast Show with Successful Entrepreneurs
If you’re the smartest person in the room, you’re in the wrong room! theright.fit Founder & CEO Taryn Williams sits down with The Entrepreneur Way to talk all things business…Read More
Snapchat + Fashion Industry: This Ghost is the Key to Advertising to Millennials
This study will cover the basics of Snapchat and how fashion retailers are utilising the platform to engage with their audience.
For people who aren’t in the fashion industry, it is very hard to get a glimpse of what happens behind the scenes at large fashion shows. However that experience is now accessible to millennials as seen with ASOS who received up to 20 million unique views worldwide during the London Fashion Week on the emerging social media platform — Snapchat.
The industry is all about engaging content, strong branding combined with a thorough understanding of the seasonal trends. That is why Snapchat is so effective to capture the ‘fast fashion’. With close to 150 million users sharing 115, 000 snaps per second, it adds a new element to social media — storytelling and transparency.
Instagram is beautiful pictures and Facebook is engagement, but Snapchat is depth. Its real, authentic content allows users to invest in what the company/brand represents.
The three main features that are being used to accelerate brand engagement — Chat, Geofilters and Stories.
- @teenvogue: Teen Vogue – Events, influencers and unboxing
- @thelazyceo: Showpo – Company culture and insight into dayinthelifeofaCEO
- @shopstyle: Shop Style – Use of Emoticodes, discount codes and product previews
- @asos: ASOS – Fashion show footage and tutorials @calvinklein – Calvin Klein – Asked fans to send snaps using their CK One fragrance and uploaded them to Story
- @alexanderwangny: Alexander Wang – Giveaways
Future of Snapchat:
Having surpassed Twitter in the number of monthly users, Instagram in the amount of time spent and reaching number one in the US App Store, Snapchat is going get very big within the next 6–12 months. The speed at which they are innovating and releasing updates is incredible. They are also exploring the ability to make in app purchases and looking into 3D projects and augmented reality.
Within the Australian landscape, it will probably take a bit longer than the US, so to businesses that can correctly execute the creative and strategy, there is a lot of opportunity.
Tom Terado writes about everything to do with Snapchat.
Check him out at theyellowghost.com.
Also available on Snapchat at tterado where he interviews entrepreneurs.
Advance your career + join our team of creatives: theright.fit
theright.fit | NSW Women Entrepreneaurs Network
Founder & Managing director of WINK Models, and founder of theright.fit the first global platform to connect models & talent directly…Read More
theright.fit | IMMIK: Peak Performance
Immik Kerr is an Accredited Life Coach, Performance Coach & NLP Practitioner. She combines her life & business experience with Coaching Accreditations and Neuro Linguistic Programming (NLP) to assist individuals to achieve personal and professional success.Read More