February 20, 2019

Demystifying Chinese Influencers

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Demystifying Chinese Influencers There is no doubt that Chinese consumers are some of the most connected and highest spending of consumers in the world. In less than a decade consumer spending has more than doubled and retail grew 8.6% in the last year, nearly double that of the US. For many international brands, gaining access …

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February 18, 2019

Insincere Influencers: How to Handle Ghosts

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Brand engagement, usually through a collaboration between a brand and social influencer or socially active brand ambassador is now arguably a mainstream marketing channel. Influencers working with a brand or agency might be paid per post with the terms of the collaboration set out in a formal agreement, however, often the engagement is informal and …

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February 12, 2019

How Influencers Can Work For Small Brands

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Influencer Marketing for Small Business — Step by Step

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February 12, 2019

How Much Should I Pay Influencers?

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Influencer marketing is now one of the fastest growing channels for brands to connect with their target market – outpacing organic search, email marketing, and paid search etc.  As such, marketers are now seeking for suitable methods to come up with the right budget for their influencer marketing campaigns.

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February 5, 2019

“There is no going back” The life of a travel blogging family

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Our passion was and always will be travel. I guess we just needed to find a way to be able to afford it.

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January 28, 2019

What Is A Content Creator?

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There’s a general skepticism and negative attitude towards this language in our time today. Even though most people think they actually have a thorough understanding of who these people are, reality would beg to differ as the term “Content creator” has very broad ways in which it can be defined. Content creators love to share …

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January 15, 2019

Influencer Nhi Phan on how she turned her passion into work

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BECOMING A CONTENT CREATOR   I love fitness and healthy lifestyle. At first, I just wanted to share my passion and my friends can get positive energy from me. I posted pictures, videos regularly to inspire others and kept it like a habit. Social media for me at this time was like a normal life. …

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January 10, 2019

“We value our audience” – Influencers Andie and Jesy known as The Traveller Couple

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HOW IT STARTED? Our journey started way before we even started to use Instagram. At the time we were just having fun and taking pictures of anything (food, restaurants, fashion, travel places, etc). We would then recommend these to our Facebook friends and it just grew from there.    CHALLENGES The biggest challenge initially for …

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January 8, 2019

Theright.fit’s Influencer Natasha May about her insights as a content creator

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Through my love of travel. I spent all of 2015 in Europe and it seemed a lot easier to share all of my travel photos with everyone at once instead of sending out to everyone separately. I started experimenting with different filters first and then editing and I’ve been hooked ever since. I felt like …

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October 29, 2018

Herbal Fix on how they reach for the perfect Influencer

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Herbal Fix came into fruition when we realised there was a gap in the Australian market for “functional beverages”, i.e. a natural alternative that provided a benefit over and above hydration.

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