January 15, 2019

Influencer Nhi Phan on how she turned her passion into work

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BECOMING A CONTENT CREATOR   I love fitness and healthy lifestyle. At first, I just wanted to share my passion and my friends can get positive energy from me. I posted pictures, videos regularly to inspire others and kept it like a habit. Social media for me at this time was like a normal life. …

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January 10, 2019

“We value our audience” – Influencers Andie and Jesy known as The Traveller Couple

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HOW IT STARTED? Our journey started way before we even started to use Instagram. At the time we were just having fun and taking pictures of anything (food, restaurants, fashion, travel places, etc). We would then recommend these to our Facebook friends and it just grew from there.    CHALLENGES The biggest challenge initially for …

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January 8, 2019

Theright.fit’s Influencer Natasha May about her insights as a content creator

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Through my love of travel. I spent all of 2015 in Europe and it seemed a lot easier to share all of my travel photos with everyone at once instead of sending out to everyone separately. I started experimenting with different filters first and then editing and I’ve been hooked ever since. I felt like …

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October 29, 2018

Herbal Fix on how they reach for the perfect Influencer

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Herbal Fix came into fruition when we realised there was a gap in the Australian market for “functional beverages”, i.e. a natural alternative that provided a benefit over and above hydration.

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October 29, 2018

Why You Should Book A Model With Social Media Reach

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There really is no disputing that the last two decades have seen the advertising industry evolving in leaps and bounds. Nowadays, when planning a campaign, you can access a diverse range of talent to promote your brand. Whether you require fashion models, advertising models, curvy models or even event models, agencies can provide extensive portfolios …

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October 29, 2018

Brand interview series: Taryn Williams (@TheRight.Fit)

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This week we flip the lens on influencer marketing and take a look at commercial talent platform theright.fit. We caught up with founder Taryn Williams to get her perspective on the past, present and future of influencer marketing for brands, models, bloggers and more. Get her insider tips on when to engage influencers, how to avoid over inflated …

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September 13, 2018

Coast Clothing Co finds a perfect match with Theright.fit

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Designed entirely in Australia since 1996, Coast is renowned for its iconic boardies taking you from beach to play in true gentlemanly style and fashion.

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September 11, 2018

Naran Lingerie on finding the perfect model

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Your new stock is in. It’s all shiny, bright and market ready. But one part of the puzzle is missing … the model!

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August 13, 2018

MORE FOR LESS

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Picture this. You eat a huge lunch at home: a roast, sides, salad and dessert – the works. Five minutes later you head out, sit down at a local café and order a giant ice cream sundae. But you can’t fit it in. You’ve filled your stomach with too much lunch and your timing is …

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August 13, 2018

7 KPIs for your influencer checklist

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Although marketers understand and experience the benefits of using influencers, they still struggle to measure return on investment. In fact, according to ‘The State of Influencer Marketing’ report by Linqia, 78% of marketers see calculating ROI as their top influencer marketing challenge. As influencer marketing evolves, we are more than likely to see standard KPIs …

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