October 29, 2018

Herbal Fix on how they reach for the perfect Influencer

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Herbal Fix came into fruition when we realised there was a gap in the Australian market for “functional beverages”, i.e. a natural alternative that provided a benefit over and above hydration.

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October 29, 2018

Why You Should Book A Model With Social Media Reach

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There really is no disputing that the last two decades have seen the advertising industry evolving in leaps and bounds. Nowadays, when planning a campaign, you can access a diverse range of talent to promote your brand. Whether you require fashion models, advertising models, curvy models or even event models, agencies can provide extensive portfolios …

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October 29, 2018

Brand interview series: Taryn Williams (@TheRight.Fit)

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This week we flip the lens on influencer marketing and take a look at commercial talent platform theright.fit. We caught up with founder Taryn Williams to get her perspective on the past, present and future of influencer marketing for brands, models, bloggers and more. Get her insider tips on when to engage influencers, how to avoid over inflated …

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September 13, 2018

Coast Clothing Co finds a perfect match with Theright.fit

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Designed entirely in Australia since 1996, Coast is renowned for its iconic boardies taking you from beach to play in true gentlemanly style and fashion.

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September 11, 2018

Naran Lingerie on finding the perfect model

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Your new stock is in. It’s all shiny, bright and market ready. But one part of the puzzle is missing … the model!

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August 13, 2018

MORE FOR LESS

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Picture this. You eat a huge lunch at home: a roast, sides, salad and dessert – the works. Five minutes later you head out, sit down at a local café and order a giant ice cream sundae. But you can’t fit it in. You’ve filled your stomach with too much lunch and your timing is …

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August 13, 2018

7 KPIs for your influencer checklist

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Although marketers understand and experience the benefits of using influencers, they still struggle to measure return on investment. In fact, according to ‘The State of Influencer Marketing’ report by Linqia, 78% of marketers see calculating ROI as their top influencer marketing challenge. As influencer marketing evolves, we are more than likely to see standard KPIs …

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July 27, 2018

Vanessa Almendrades , Child Blogger shows a glimpse of her Influencer life

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I never started my blog with the intention of becoming an “influencer”. That word didn’t even exist when I launched my Instagram page and blog in 2014. i began my journey when I fell pregnant with my first child and at the time I did not have any friends of mine who had kids, so …

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July 19, 2018

Health and Lifestyle Blogger/Influencer Sophie shares a piece of her amazing ride towards her current success.

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I originally started my blog (www.thebeautifulexistence.com) as a way to share healthy recipes, my favourite beauty products and techniques and fitness and nutrition information that I was learning for myself and often had friends and family asking me about. It also encourages me to continually learn and research more so I have something to write …

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July 11, 2018

Magic tricks opened the Influencer world for Nathan Darma

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Honestly, I had no intentions of ever becoming an influencer/never thought I would become one. I initially started up my Instagram to share my magic trick videos, track my progress, and also engage with other like-minded people (as I didn’t know many other people in person who shared the same interests). Over time, after consistently …

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