February 20, 2019

Demystifying Chinese Influencers

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Demystifying Chinese Influencers There is no doubt that Chinese consumers are some of the most connected and highest spending of consumers in the world. In less than a decade consumer spending has more than doubled and retail grew 8.6% in the last year, nearly double that of the US. For many international brands, gaining access …

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February 18, 2019

How an Influencer Marketing Agency (or Brand) Should Handle Insincere Influencers

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It has become the norm for a brand, usually in conjunction with an influencer marketing agency, to come up with tailor-made strategies to collaborate with social influencers. In the online world, influencers use a variety of digital channels to share information about products and services with their existing audience. Generally speaking, influencers usually have a …

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February 12, 2019

How to be an Influencer Marketing Success as a Small Brand

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Influencer Marketing for Small Business — Step by Step

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February 5, 2019

“There is no going back” The life of a travel blogging family

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Our passion was and always will be travel. I guess we just needed to find a way to be able to afford it.

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January 28, 2019

What is a Content Creator? Tips to Become a Successful Content Creator

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It can be tough to define “content creator”, so here’s the easiest definition… This article is content. And by writing it, we’re content creators. Content creators, as the name suggests, create content that educates, informs, or inspires across any medium. Blog posts, YouTube videos, Instagram Reels, etc. Content creators love to share their ideas about …

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January 15, 2019

Influencer Nhi Phan on how she turned her passion into work

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BECOMING A CONTENT CREATOR I love fitness and healthy lifestyle. At first, I just wanted to share my passion and my friends can get positive energy from me. I posted pictures, videos regularly to inspire others and kept it like a habit. Social media for me at this time was like a normal life. I …

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January 10, 2019

“We value our audience” – Influencers Andie and Jesy known as The Traveller Couple

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HOW IT STARTED? Our journey started way before we even started to use Instagram. At the time we were just having fun and taking pictures of anything (food, restaurants, fashion, travel places, etc). We would then recommend these to our Facebook friends and it just grew from there.  CHALLENGES The biggest challenge initially for us …

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January 8, 2019

Theright.fit’s Influencer Natasha May about her insights as a content creator

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Through my love of travel. I spent all of 2015 in Europe and it seemed a lot easier to share all of my travel photos with everyone at once instead of sending out to everyone separately. I started experimenting with different filters first and then editing and I’ve been hooked ever since. I felt like …

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October 29, 2018

Herbal Fix on how they reach for the perfect Influencer

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Herbal Fix came into fruition when we realised there was a gap in the Australian market for “functional beverages”, i.e. a natural alternative that provided a benefit over and above hydration.

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October 29, 2018

Why You Should Book A Model With Social Media Reach

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There really is no disputing that the last two decades have seen the advertising industry evolving in leaps and bounds. Nowadays, when planning a campaign, you can access a diverse range of talent to promote your brand. Whether you require fashion models, advertising models, curvy models or even event models, agencies can provide extensive portfolios …

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