July 11, 2018

Magic tricks opened the Influencer world for Nathan Darma

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Honestly, I had no intentions of ever becoming an influencer/never thought I would become one. I initially started up my Instagram to share my magic trick videos, track my progress, and also engage with other like-minded people (as I didn’t know many other people in person who shared the same interests). Over time, after consistently …

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July 5, 2018

Hayley Westoby and her Journey as an Influencer

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Approximately 6 years ago I started my weight loss journey and after losing about 45kgs I had hoped that by sharing my story I could ‘be the person I needed’ when undertaking this life changing transformation. I could be the person that has been through it all, a person that wasn’t engrained in health and …

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July 4, 2018

How to keep up as an Influencer from Lauren Mita

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I wouldn’t necessarily call myself an “influencer” as such but to me and in regard to my social media, I just really try to stay true to myself. I love travelling and going on adventures, while doing my modelling work, alongside my study at University (to become a teacher). I try to portray these passions …

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July 4, 2018

Be Inspired from our Mummy Blogger/Influencer Mim Jenkinson

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I’ve been blogging since 2013 and on social media in the past three years. I started out when I was on maternity leave with baby #2 and then after I returned to work, I continued to blog as a hobby. My blog became a place to record my “pregnancy diary”, share our family life and …

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July 3, 2018

How Influencer Natalie Koval keeps it all simple and effective.

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Keep the creativity to the creative in order to keep it authentic and to get the best content. It’s a win win! And don’t be tight on your budget, just because we don’t have a Selena Gomez following doesn’t mean we’re not worth the pennies 😉

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July 3, 2018

Lara Schroeder shares some tips and experiences of being an Influencer

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I didn’t know much about the social media world when I first joined Instagram in 2014 thinking that the platform was only meant for sharing photos on. I learnt more about what it meant to be an influencer when my followers slowly started to grow and small businesses started to send me products in return …

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August 8, 2017

The evolution of influencer marketing – The Brightest Minds Series

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Influencer marketing isn’t a new concept although you could be forgiven for thinking it is based on all the chatter about the topic. From the arrival of influencer platforms such as theright.fit and Tribe to the introduction of the Australian Association of National Advertisers’ (AANA) best practice advertising guidelines, influencers have been in the spotlight of late.

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December 5, 2016

Hellofuture TV Casting Success

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Hellofuture TV is a video centric company that works with brands and agencies to develop and produce outstanding and compelling content marketing.

Emily Bull, Executive Producer and strategist of Hellofuture TV called upon our services to help cast 9 video spots for Jacob’s Creek.

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November 23, 2016

Startup Smart: Interview With CEO Taryn Williams

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How the Iconic, General Assembly and theright.fit got people to care about their startups. Making people care is hard. Making them care about your business is even harder.

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November 23, 2016

Future Proofing: Average is not Enough in this creative industry

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Words by // Kate E
 Planning for your future isn’t necessarily knowing where your end goal is, it’s about taking a moment to future proof yourself on the way.  Kate E from Kontented Films shares her insight into her future proofing concept.
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Photograph // Alistair F

What is future proofing yourself? It should be the singular focus of the entire creative industry. Long gone are the days of turning up to a job or project and hoping for the best. You need to be relevant, proactive and thinking ahead. What can give you an edge, what will make your day, your project or your campaign better – more beautiful – more creative – more successful and more efficient? These aren’t short cuts, you need to genuinely future gaze and push the boundaries of what is possible. That’s when good work becomes GREAT WORK!

What are the key steps involved? The key steps are being planned. If you’re planned and well organised you are less rushed and have more time to BLUE SKY think. This is that 10% of thinking that isn’t all about the doing or the pragmatic to do list, its the small amount of time when you’re bored that you can truly be creative and THINK. So if you’re organised you’ll have that 10% blue sky time which means you’ll have the chance to actually think. (P.S – being on social media doesn’t count as bored by the way).

Why do people need to start thinking about agility and speed? Give us a scenario!  All reports are leading to consumers I.e. Humans having less and less time. This is means that to stand out you’ve got to do it quick! You know yourself how hard it is to stay on top of all the coms and the speed at which you need to ‘keep up’ in life. So remember that while you’re struggling to keep up, so are the people you want to work with / for. So be brief, courteous and to the point. Ask for what you actually want and have a point of view. Don’t waste time!

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