January 17, 2019

Influencers Jessi & Millie on creating beautiful inclusive content

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We both have a passion for photography, despite this we didn’t purposely set out to become content creators. We actually started our Instagram after being involved in Australia’s Marriage Equality adverts. When our advert aired we received a lot of interest from people who wanted to hear more about our story and to follow our …

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December 14, 2018

Still Doing Contra and Expecting Cut-Through?

Influencers who are really engaged with your brand are true brand advocates – they will tell their friends about your product over dinner party conversations, they’ll reply to messages online when people ask what products they use.   Contra gifting has risen along with influencers and, while it may sound appealing for a lot of …

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November 28, 2018

The Inside Story – Taryn Williams

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By Behind the Brands Taryn Williams is one of Australia’s most popular female entrepreneurs and digital influencers. The smart, vivacious and down to earth powerhouse is the CEO and founder of theright.fit and WINK Models.

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November 28, 2018

Demystifying Influencers -Our Exclusive interview with Taryn Williams

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In retail’s highly competitive landscape, retailers are always on the lookout for the next best thing in marketing. If you’re still wondering how effective influencer marketing could be, we share insights from Taryn Williams, CEO of theright.fit, on how to put your brand out there through the power of influencers.   There’s more to just using the glamour of social media …

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November 21, 2018

Influencers: Who Are They & What Are They Actually Up To?

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9 times out of 10 when you ask people about influencers they will respond, “Oh, those social media stars”. While this is, in essence, a somewhat accurate summary, it still brings to mind a small circle of ridiculously famous or beautiful people who have risen to celebrity status on platforms like Instagram and YouTube, particularly …

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November 21, 2018

Why Top Global Brands Are Booking Models With Social Reach

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When it comes to analysing models who also have incredible social media reach, there is one name that has become synonymous with this kind of super-influencer marketing; Kendall Jenner. In the past few years, she has transitioned from a teen reality star with big dreams of being a model to a bona fide fashion icon. …

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August 9, 2018

The power of Influencers

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What if I told you, that you had the power to transform the thoughts & educate hundreds of thousands of people by just clicking a button on your phone? Would you re-consider your approach to social media?

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July 25, 2018

Millennial guide from Stephanie Turek on how to make your Instagram stand out from everyone else

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These days, it seems like everyone and their dog (literally) has an Instagram account. Whether it’s fashion, food or fitness, there are so many niches and bloggers that it’s hard to keep up and more importantly make your mark in the digital scope and stand out from everyone else. In fact, just last month of …

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July 24, 2018

5 recipes to feed a hungry social media channel

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Award-winning CEO and founder of The Right Fit Taryn Williams shares some smart ways to create enough fresh content to feed hungry social media channels.

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July 20, 2018

INFLUENCER MARKETING & SHOPPABLE LINKS: A POWERFUL COMBO

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Now we know what you’re thinking. A powerful combo for what? And we think the answer is going to excite you. Especially if you’re managing a brand that measures its success in cold, hard, sales. This is because influencer marketing and social media shoppable links are a powerful combo for increasing e-commerce success!

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