February 18, 2019

A Conversation With Cocktail Porter.

Pin it

This week, we spoke to Cocktail Porter. Cocktail Porter is an online monthly subscription that deliver cocktail boxes designed by some of the best bartenders in the world directly to your door; with each months box changing depending on what is in season. 01. Tell us about the brand and how you got started? Cocktail …

Read More
January 30, 2019

INFLUENCERS THRIVE WITH “FREEDOM OF CREATIVITY”- MAYA GYPSY

Pin it

We recently got the inside scoop with content creator, Maya Gypsy. Here is what she had to say.

Read More
January 23, 2019

What is the Kendall Jenner Effect and Why Do Models Need It

Pin it

In today’s digital days, social media platforms have been popping up here and there. People from all walks of life use these platforms to further reach a certain kind of audience. Business owners, beauty gurus, and other influencers are seen being active in these platforms to create and expand their brand.

Read More
January 17, 2019

“It’s our mission to persuade more companies to use LGBTQ+ influencers” – Jessi & Millie

Pin it

We both have a passion for photography, despite this we didn’t purposely set out to become content creators. We actually started our Instagram after being involved in Australia’s Marriage Equality adverts. When our advert aired we received a lot of interest from people who wanted to hear more about our story and to follow our …

Read More
December 14, 2018

Still Doing Contra and Expecting Cut-Through?

Influencers who are really engaged with your brand are true brand advocates – they will tell their friends about your product over dinner party conversations, they’ll reply to messages online when people ask what products they use.   Contra gifting has risen along with influencers and, while it may sound appealing for a lot of …

Read More
November 28, 2018

The Inside Story – Taryn Williams

Pin it

By Behind the Brands Taryn Williams is one of Australia’s most popular female entrepreneurs and digital influencers. The smart, vivacious and down to earth powerhouse is the CEO and founder of theright.fit and WINK Models.

Read More
November 28, 2018

Demystifying Influencers -Our Exclusive interview with Taryn Williams

Pin it

In retail’s highly competitive landscape, retailers are always on the lookout for the next best thing in marketing. If you’re still wondering how effective influencer marketing could be, we share insights from Taryn Williams, CEO of theright.fit, on how to put your brand out there through the power of influencers.   There’s more to just using the glamour of social media …

Read More
November 21, 2018

Influencers: Who Are They & What Are They Actually Up To?

Pin it

9 times out of 10 when you ask people about influencers they will respond, “Oh, those social media stars”. While this is, in essence, a somewhat accurate summary, it still brings to mind a small circle of ridiculously famous or beautiful people who have risen to celebrity status on platforms like Instagram and YouTube, particularly …

Read More
November 21, 2018

Why Top Global Brands Are Booking Models With Social Reach

Pin it

When it comes to analysing models who also have incredible social media reach, there is one name that has become synonymous with this kind of super-influencer marketing; Kendall Jenner. In the past few years, she has transitioned from a teen reality star with big dreams of being a model to a bona fide fashion icon. …

Read More
August 9, 2018

The power of Influencers

Pin it

What if I told you, that you had the power to transform the thoughts & educate hundreds of thousands of people by just clicking a button on your phone? Would you re-consider your approach to social media?

Read More