April 15, 2019

Scott Bidmead: Working With theright.fit as a Client and Talent

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mead.media is a media house for brands based in Australia. They do work with advertising and public relations as well as expert film production. Throughout the last year they have worked with theright.fit talent for many brand campaigns and partnerships. These brands include MAM Baby Aus and Lucky Chicken Eggs. MAM is an Austrian company …

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April 2, 2019

Qantas ‘Meet the Maker’ Series Goes Hyper-Local

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Qantas ‘Meet the Makers’ campaign recently took off, working with influencers Jason and Naomi from theright.fit to take you behind the scenes and illustrate where the inflight and Qantas lounge dishes come from. The clip shows Jason and Naomi learning about dishes from multiple locations across the western suburbs of Sydney, essentially meeting the creators of …

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February 18, 2019

A Conversation With Cocktail Porter.

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This week, we spoke to Cocktail Porter. Cocktail Porter is an online monthly subscription that deliver cocktail boxes designed by some of the best bartenders in the world directly to your door; with each months box changing depending on what is in season. 01. Tell us about the brand and how you got started? Cocktail …

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January 30, 2019

INFLUENCERS THRIVE WITH “FREEDOM OF CREATIVITY”- MAYA GYPSY

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We recently got the inside scoop with content creator, Maya Gypsy. Here is what she had to say.

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January 23, 2019

What is the Kendall Jenner Effect and Why Do Models Need It

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In today’s digital days, social media platforms have been popping up here and there. People from all walks of life use these platforms to further reach a certain kind of audience. Business owners, beauty gurus, and other influencers are seen being active in these platforms to create and expand their brand.

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January 17, 2019

“It’s our mission to persuade more companies to use LGBTQ+ influencers” – Jessi & Millie

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We both have a passion for photography, despite this we didn’t purposely set out to become content creators. We actually started our Instagram after being involved in Australia’s Marriage Equality adverts. When our advert aired we received a lot of interest from people who wanted to hear more about our story and to follow our …

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December 14, 2018

Still Doing Contra and Expecting Cut-Through?

Influencers who are really engaged with your brand are true brand advocates – they will tell their friends about your product over dinner party conversations, they’ll reply to messages online when people ask what products they use.   Contra gifting has risen along with influencers and, while it may sound appealing for a lot of …

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November 28, 2018

The Inside Story – Taryn Williams

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By Behind the Brands Taryn Williams is one of Australia’s most popular female entrepreneurs and digital influencers. The smart, vivacious and down to earth powerhouse is the CEO and founder of theright.fit and WINK Models.

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November 28, 2018

Demystifying Influencers -Our Exclusive interview with Taryn Williams

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In retail’s highly competitive landscape, retailers are always on the lookout for the next best thing in marketing. If you’re still wondering how effective influencer marketing could be, we share insights from Taryn Williams, CEO of theright.fit, on how to put your brand out there through the power of influencers.   There’s more to just using the glamour of social media …

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November 21, 2018

Influencers: Who Are They & What Are They Actually Up To?

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9 times out of 10 when you ask people about influencers they will respond, “Oh, those social media stars”. While this is, in essence, a somewhat accurate summary, it still brings to mind a small circle of ridiculously famous or beautiful people who have risen to celebrity status on platforms like Instagram and YouTube, particularly …

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