February 20, 2019

Demystifying Chinese Influencers

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Demystifying Chinese Influencers There is no doubt that Chinese consumers are some of the most connected and highest spending of consumers in the world. In less than a decade consumer spending has more than doubled and retail grew 8.6% in the last year, nearly double that of the US. For many international brands, gaining access …

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May 29, 2018

Launching a global campaign

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When Belgium based-iconic watch brand, Ice-Watch, were casting in Australia for their new global campaign to promote ICE sunset, they knew they were on to a good thing. Sydney was the perfect backdrop (beach, babes and boards). What more could you want? 

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