August 6, 2018

INFLUENCER MARKETING – IT’S NOT JUST ABOUT INSTAGRAM

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There’s one thing that’s for certain, the flocking of brands to influencers to help sell their products and services to engaged audiences isn’t going to stop anytime soon. In fact, influencer marketing campaigns are becoming a central driving force for brands who are looking to improve their digital engagement and even bottom-line sales figures. However, …

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July 20, 2018

HOW USER-GENERATED CONTENT (UGC) ENCOURAGES BRAND AUTHENTICITY

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Tired of struggling to produce the constant stream of content needed to appease today’s media- hungry consumers? Then we’ve got good news for you! There is an option that won’t burn out business owners or marketing budgets, and that way out is known as UGC. Social media content creators are plenty familiar with the UGC …

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June 4, 2018

Making it work: Influencer marketing for small businesses

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So how does a small, new business competing with the large ones who seem to have an endless advertising budget get out there so people know who you are and what you offer? Our new dating site DateMyFriend has been in development for the last 2 years and only fully launched 8 months ago. So once the website was …

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