March 29, 2017

Startup chats with Taryn Williams of WINK Models and theright.fit

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March 29, 2017

THERIGHT.FIT from successful model to successful businesswoman. Felicity Robertson talks with Taryn Williams

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March 28, 2017

What a media influencer needs from PR outreach

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A freelance PR friend of mine recently asked for some PR tips to help him improve on his social media influencer pitching process, and the subsequent relationship-building that follows from a successful pitch including event arrangements, provision of images and samples, interview arrangements, and many more possibilities.

This is essentially the PR outreach process.

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March 19, 2017

AANA regulates influencers. Have they got it right?

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For me it’s a great indicator of how Influencer Marketing is being recognized as a valid marketing channel. It’s yet another byproduct of how the internet and social media has transferred the power into the individual’s hands. Youtube and music apps like Spotify have helped musicians to publish their works without having to strike a record deal at the big end of town. Blogs and twitter have changed journalism to the point where it’s virtually unrecognizable from even a few year’s ago. And so it is the same for advertising. Individuals with large followings become their own media channel. And it’s working.

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March 19, 2017

What You Need To Know Before You Start Working With Influencers

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Did you know that 94% of marketers believe Influencer Marketing to be an effective tactic? I don’t think thats a figure that happens anywhere else in advertising. 87% see it as an effective way of creating authentic brand content, and advertising spend on Influencer Marketing is set to double in 2017.

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March 17, 2017

Can you still be Disruptive in a Disrupted Age – Pause Fest Melbourne

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Recently, our very own Taryn Williams was a guest speaker at Pause Fest in Melbourne. Check out the video below for tips and tricks from all the experts!

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March 16, 2017

Episode 57: Femmes D’Inspiration Conversation with Taryn Williams

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March 10, 2017

Goal Digger: Taryn Williams of WINK Models & The Right Fit

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Have you ever been in a job or industry and thought “there’s a better way to do this if only someone would make it happen?” Well, that’s exactly what happened with this Goal Digger, except she saw the opportunity and ran with it. Taryn Williams spent nine years as a model and, realising the industry needed a shake up, started WINK Models. Now WINK Models has offices in Sydney, Melbourne and Brisbane with 650 models on their books, and works with leading brands such as Qantas, ASICS, MAC Cosmetics, and David Jones.

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March 9, 2017

Whats up Down Under? Let’s have a look at 16 promising Australian startups

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February 14, 2017

REPOST: 10 ENTREPRENEURS REVEAL WHAT THEY LOVE (AND HATE) ABOUT BEING THEIR OWN BOSS

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Check out Taryn’s contribution to this post from The Entourage:

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