February 8, 2017

REPOST HUSSKIE: Influencers get regulated… What does this mean and is it right?

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There’s a change in the air when it comes to influencer marketing in Australia, but the move is facing industry reservations due to its one-size-fits-all approach. This March 1 sees advertising industry regulatory body AANA’s updated Code of Ethics come into play, with the new guidelines forcing influencers to declare sponsored content as paid advertising.

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February 6, 2017

AANA’s #ad ruling should just be the start

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Good one, AANA. Holding influencers accountable for clarity when it comes to brand promotions on social media. I genuinely believe that this is a good step forward. But it’s also just the beginning. The beginning of fragmentation brought about by this ruling which I truly hope can be brought back together by the very ruling that has caused it.

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January 31, 2017

Head Honcho: Taryn Williams, The Right Fit

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In an industry based around being the right size, image, cut and colour for the brand you’re working with, modelling can be a difficult game to crack into. Fresh faced and 15 years old, Taryn Williams discovered this, pairing a slender frame with a sleek blonde cut while gracing the glossy pages of fashion magazines across the country.

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January 25, 2017

17 bosses explain how they’ll deal with employees who plan on ‘chucking a sickie’ the day after Australia Day

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Real party of guys and girls getting drunk

This year, Australia Day falls on a Thursday, which means Friday is business as usual. Yuck.

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January 10, 2017

How business leaders tackle the new year

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TheRight.Fit and The Big Smoke

The first workday of the year is upon us. In order to help ease us into it, we’ve asked some business leaders for inspiration.

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January 9, 2017

Influencer Awards Program Launched By Online Retail Giants, TheRight.Fit & NOVA

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TheRight.Fit and Nova 100

A brand new iconic awards program, Australia’s Top 50 Influencer Awards, has been launched in Australia by online retail giants, alongside the TheRight.Fit and Nova 100.

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January 3, 2017

TAKE 5 With…Taryn Williams, Founder The Right.Fit & Wink Models

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Taryn-Williams-Top-Tips-To-Startups

So what does it take to run two successful businesses? Taryn Williams shares her journey to success and her top five tips for flourishing entrepreneurs…

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December 19, 2016

Morgans Startup Series – Taryn Williams, CEO and Founder of The Right.Fit

In the latest instalment of the Morgans Startup Series, Chris Titley caught up with Taryn Williams. Taryn is a leading Australian entrepreneur and founder and CEO of The Right.Fit and WINK Models. Launched in December 2015, theright.fit is an online talent and influencer platform disrupting the fashion, advertising and marketing industries by directly connecting brands and agencies with creative talent, removing hidden commissions and bias. Taryn discusses her background, the market opportunity, funding, entrepreneurial insights as well as some fascinating views about the challenges of a startup.

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December 14, 2016

SIX ENTREPRENEURS, SIX REGRETS: LESSONS LEARNED IN 2016 AND HOW THEY WILL BE APPLIED NEXT YEAR

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theright-fit_lessons

Entrepreneurship is a lifelong learning process, with the incredible highs AND the devastating lows each offering lessons that help determine the way forward in business. While deconstructing setbacks can be painful, any failure you don’t learn from in business is a wasted opportunity. 

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December 13, 2016

TheRight.Fit Partners With Havas To Promote and Grow Influencer and Talent Offerings

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theright-fit_havas

Partnership signifies Havas’ intention to lead the influencer marketing category.

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