November 28, 2018

The Inside Story – Taryn Williams

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By Behind the Brands Taryn Williams is one of Australia’s most popular female entrepreneurs and digital influencers. The smart, vivacious and down to earth powerhouse is the CEO and founder of theright.fit and WINK Models.

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November 28, 2018

Demystifying Influencers -Our Exclusive interview with Taryn Williams

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In retail’s highly competitive landscape, retailers are always on the lookout for the next best thing in marketing. If you’re still wondering how effective influencer marketing could be, we share insights from Taryn Williams, CEO of theright.fit, on how to put your brand out there through the power of influencers.   There’s more to just using the glamour of social media …

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November 21, 2018

6 lessons in building social media influence from an expert who has done it

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Being a social media ‘influencer’ is now a real, viable career option, but exactly how do you get into this next-gen role? Here, model, entrepreneur and digital influencer, Taryn Williams shares her expert advice on how to get into the influencer game.

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October 29, 2018

Brand interview series: Taryn Williams (@TheRight.Fit)

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This week we flip the lens on influencer marketing and take a look at commercial talent platform theright.fit. We caught up with founder Taryn Williams to get her perspective on the past, present and future of influencer marketing for brands, models, bloggers and more. Get her insider tips on when to engage influencers, how to avoid over inflated …

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September 20, 2018

Theright.fit’s Taryn Williams on constructing her Mumbrella award-winning startup

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Founder of technology startup theright.fit, Taryn Williams, discusses how her three-year old business won Mumbrella’s Award for Innovation and shares what she believes the word means in today’s media landscape.

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September 20, 2018

When Mini “Connected” with theright.fit

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Kamber reached out to Taryn to collaborate on a piece for MINI Australia recently. Her success as an entrepreneur made her the perfect person to demonstrate how technology like MINI Connected can make a person’s professional and personal life easier.  “I think for me, technology really plays an incredibly important role in my personal life allowing me to stay …

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August 20, 2018

Model fit disrupts the talent agency market

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Having made the digital leap from a traditional offline model, influencer Taryn Williams‘ online talent agency theright.fit is rapidly expanding with clients requesting the service globally.

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August 13, 2018

7 KPIs for your influencer checklist

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Although marketers understand and experience the benefits of using influencers, they still struggle to measure return on investment. In fact, according to ‘The State of Influencer Marketing’ report by Linqia, 78% of marketers see calculating ROI as their top influencer marketing challenge. As influencer marketing evolves, we are more than likely to see standard KPIs …

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August 6, 2018

How To Launch A Start-Up, From Someone Who Already Has (Twice!)

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When marie claire partnered with business-education company Tech Ready Women for a two-day masterclass, our mission was to help women reach their full potential. Below, founder and CEO of theright.fit Taryn Williams talks us through the secret to her success.

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July 24, 2018

5 recipes to feed a hungry social media channel

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Award-winning CEO and founder of The Right Fit Taryn Williams shares some smart ways to create enough fresh content to feed hungry social media channels.

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