November 14, 2018

Hand Held Stars vs Household Stars

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If you missed out on theright.fit breakfast this week then we have got you covered with some of the hot tips that were dished out along with a delicious breakfast at The Butler. The breakfast saw top talent, brands and agencies come together to discuss how to make killer content in 2019 and answer burning …

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November 8, 2018

TRF Talks with Michelle Battersby

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The.right fit team has visited Michelle Battersby, the Bumble Australia’s Country Lead. Check out the interview about her experiences with theright.fit platform. Michelle used theright.fit for the first time to book models for a launch event at Bondi Beach. She and the whole team use TRF to find talents, photographers, etc for their digital ad …

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November 7, 2018

Rising Singapore Talent

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We recently sat down with Singapore based creative, Zoe who shared a little insight on her career to date, both in Singapore and India. Tell us about your role, and how you got started? I am a Singer-Songwriter, Musician, Model, Actor. From a very young age i’ve had the passion for The Arts. I used …

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October 31, 2018

Nad’s: Building an empire and what’s next to come

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As a young girl and coming from a mediterranean background, I was self-conscious of the dark hair on my arms and had very sensitive skin, so the usual hair removal products left my young delicate skin irritated and sore. It was then, 26 years ago, that Mum (aka Sue Ismiel) set out on a personal …

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October 29, 2018

How To Find Real Families With Real Talent For Your Next Campaign

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In an era where reality television certainly dominates the ratings and almost anyone with charisma can become a social media star, the line between celebrity and your average Joe on the street certainly has been blurred. It’s no surprise that this trend has also started influencing commercial advertising and marketing activities too. We’re seeing a …

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October 29, 2018

Why You Should Book A Model With Social Media Reach

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There really is no disputing that the last two decades have seen the advertising industry evolving in leaps and bounds. Nowadays, when planning a campaign, you can access a diverse range of talent to promote your brand. Whether you require fashion models, advertising models, curvy models or even event models, agencies can provide extensive portfolios …

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October 15, 2018

How to Handle an IP Theft Situation

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IP theft is a situation when another person uses your intellectual property for whatever reason they see fit, without you giving them permission to do so. Intellectual property is protected by different rights, such as trademarks (symbols, words, phrases, or designs that make your property unique), copyrights (authored work such as a poem, book, movie, …

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August 23, 2018

MASTER YOUR CREATIVE BRIEF

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The creative process can sometimes feel like navigating uncharted territory. With so many ideas to map and endless opportunities for how they’re brought to life, direction is essential. Beautiful content is only as strong as its concept. What are you trying to say? Who are you talking to? What do you want them to get …

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August 13, 2018

MORE FOR LESS

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Picture this. You eat a huge lunch at home: a roast, sides, salad and dessert – the works. Five minutes later you head out, sit down at a local café and order a giant ice cream sundae. But you can’t fit it in. You’ve filled your stomach with too much lunch and your timing is …

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August 10, 2018

RIGHT CONTENT, RIGHT CHANNEL

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Video and photography is an incredible way to boost business and connect with audiences on a more personal, human level. But once you’ve created your video, it’s important to make sure it’s distributed on the right channels, in the right format. People’s behaviour differs greatly from channel to channel, so what works well on YouTube …

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