July 16, 2019

Leading female fashion brand contra collab to launch their new range

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Brief:   Kholo is a women’s clothing brand with luxury clothing and a couture style embellishment. Perfect for evening wear, cocktails and weddings. They were looking for female models/influencers sizes 6 to size 26 to showcase items from their new range. Their aim – create beautiful content, showcase the inclusivity and size range available, and generate …

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July 14, 2019

Why Brands Work With Athletes as Influencers – and Why It Works

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If you just look around any mall or check out online stores, you’ll see that athletes have become the new celebrity faces of many brands. No matter if Serena Williams and Nike or Lionel Messi and Pepsi, athletes today not only act as spokesmen for the companies but they also sell products. While sports brands …

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July 9, 2019

Tourism Content: Visit Western Australia with Qantas

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Following the success of the Meet the Makers Campaign (See here). Qantas was keen to roll-out more content. This time, promoting Western Australia tourism. They posted a job on theright.fit seeking two actors aged between 30-40 who would be comfortable playing a couple over a six day shoot in WA. With over 9000 creative talent on theright.fit. …

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June 19, 2019

Booking 18 creative talent in a foreign market

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  BUDGET                 TURNAROUND                   TALENT APPLIED                TALENT BOOKED                                          $15700            …

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June 7, 2019

Mummy bloggers + socially responsible baby brand = Bliss

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Be Bliss Baby positions itself as a socially responsible company providing reusable cloth nappies to the growing eco-conscious Mummy Market. However, the features don’t stop there. Be Bliss Baby is both stylish and functional allowing Mum’s to turn an every day product into a fashion statement.   Be Bliss Baby were searching for mummy influencers …

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June 3, 2019

How You Can Measure and Improve Influencer Marketing ROI

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You’ve seen them. You’ve heard them. You’ve watched them in action. Appearing on a screen nearest to you, social media influencers (or influencers for short) may push the latest hair dye, promote a new set of wheels, or introduce a ‘revolutionary’ exercise regime.  From Instagrammers to YouTubers, bloggers to podcasters, influencers are more than just …

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May 20, 2019

“The fashion & modelling industry has given me so much to be thankful for.” – Amanda Dyer

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We recently spoke with Amanda Dyer, she told us about her journey as a high-fashion international model, entrepreneur and new beginnings with her family in Sydney. 01. Describe your journey in a nutshell: I started modelling from a young age and grew up working in cities like Tokyo, Paris, Milan & New York. I was …

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May 17, 2019

Article 13: What is it, and what do you need to know about social media copyright?

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Earlier this year, the European Parliament voted in favour of Article 13; a copyright law that will dramatically impact the global digital content industry. Anyone putting content onto social platforms anywhere in the world, from broadcasters to brands, music labels to influencers, everyone will be affected by this law and the resulting changes to social …

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May 17, 2019

How CIIARA Boutique is Empowering Women and Creating Social Change

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Empowered women. Self-expression. Love for life. This is what CIIARA is all about. They are a new Australian boutique label for the stylish and socially conscious woman, with each garment purchased helping to change the lives of women around the world. This is done through the use of their blog and also connecting with charities to actively help create …

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May 6, 2019

Food styling & photography perfection for a leading catering firm

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Laura from Pomelo+Co and Catering Project recently utilised  our direct booking feature to hire photographer/stylist Sally to style and shoot content for their brand. The Catering Project specialises in high quality catering for social and corporate occasions across Sydney. They use only premium ingredients and produce and make mini food creations that are assembled in craft …

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