August 23, 2018

MASTER YOUR CREATIVE BRIEF

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The creative process can sometimes feel like navigating uncharted territory. With so many ideas to map and endless opportunities for how they’re brought to life, direction is essential. Beautiful content is only as strong as its concept. What are you trying to say? Who are you talking to? What do you want them to get …

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August 13, 2018

MORE FOR LESS

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Picture this. You eat a huge lunch at home: a roast, sides, salad and dessert – the works. Five minutes later you head out, sit down at a local café and order a giant ice cream sundae. But you can’t fit it in. You’ve filled your stomach with too much lunch and your timing is …

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August 10, 2018

RIGHT CONTENT, RIGHT CHANNEL

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Video and photography is an incredible way to boost business and connect with audiences on a more personal, human level. But once you’ve created your video, it’s important to make sure it’s distributed on the right channels, in the right format. People’s behaviour differs greatly from channel to channel, so what works well on YouTube …

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August 3, 2018

TOP 10 INSTAGRAM PHOTOGRAPHERS YOU NEED TO FOLLOW

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Everyone knows it’s true. Not all photographers are created equal. Granted, there are plenty of every-day folk and even Instagram influencers who fancy themselves talented enough to claim the title of “photographer”. But the truth is, just because they’ve generated a healthy amount of followers on the platform, it takes a truly talented eye to …

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July 25, 2018

Millennial guide from Stephanie Turek on how to make your Instagram stand out from everyone else

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These days, it seems like everyone and their dog (literally) has an Instagram account. Whether it’s fashion, food or fitness, there are so many niches and bloggers that it’s hard to keep up and more importantly make your mark in the digital scope and stand out from everyone else. In fact, just last month of …

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July 20, 2018

HOW USER-GENERATED CONTENT (UGC) ENCOURAGES BRAND AUTHENTICITY

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Tired of struggling to produce the constant stream of content needed to appease today’s media- hungry consumers? Then we’ve got good news for you! There is an option that won’t burn out business owners or marketing budgets, and that way out is known as UGC. Social media content creators are plenty familiar with the UGC …

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July 16, 2018

WHY YOUR BRAND MARKETING NEEDS TO GO VISUAL, RIGHT NOW

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Status updates, vlogging, blogging … there is a lot of content being produced and published every single second of every single day in Australia and the world over. So, how is your brand meant to cut through all of this noise and make your content stand out to relevant audiences? The answer is both really …

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July 11, 2018

THE TOP 25 INSTAGRAM INFLUENCERS YOU NEED TO FOLLOW

It’s no secret that there is a wealth of amazing influencers to follow on Instagram at the moment. The platform certainly has experienced stellar success in the past couple of years. At theright.fit, we know that top Instagram influencers are becoming some of the greatest assets a brand can have – hence the rise of …

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July 5, 2018

CUT OUT THE MIDDLEMAN & SECURE TALENT ON YOUR OWN TERMS

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It certainly does seem to be a trending topic at the moment, the disintermediation of expensive and cumbersome middlemen in order to take control of your own affairs and activities. It’s a conversation that certainly surrounds the topic of blockchain technology and the resulting popularity of cryptocurrencies that cut out banks and even governments from …

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June 29, 2018

Understanding the Instagram Algorithm to Get More Reach

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If you’re a social marketer, the word “algorithm” might make you a bit jumpy.

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