September 9, 2019

Hot Hair Trends in Influencer Marketing

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The internet is considered the single most powerful marketing tool today, and by extension, social media has also made significant strides in this regard. For hair and grooming, it has been quite common for people to try and emulate, or at least try to look similar to their social media influencers. This has resulted in …

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September 5, 2019

Championing diversity one outfit at a time

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Citizen Wolf makes the best fitting Tees on the planet using magic not measuring tapes. Every garment is ethically made-to-measure in Sydney to fit individual body having a pro-diversity as a result. The brand had reached out theright.fit in searched of diverse talents: men and women of different shapes and ages for a shoot with one of …

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July 18, 2019

Insights

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Insights are the key to understanding the fit, power, authenticity and credibility of influencers Partnering with influencers can be a powerful way to broaden awareness, connect with new and current audiences, build credibility and, the ultimate goal, encourage actions that help you reach your objectives. While some people still question the effectiveness of influencer partnerships, …

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July 18, 2019

Why Data Matters: Key learnings from Koala Head of Growth & leading influencer Sally O’Neil

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The investment of marketing budget into an influencer campaign has the ability to deliver incredible results in a short amount of time. From Frank Body Scrub to the Ice-bucket challenge, the value of the influencer in creating urgency is undeniable. Theright.fit, APAC’s largest talent platform has always aimed for agility and  transparency. Therefore, allowing data …

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July 16, 2019

Leading female fashion brand contra collab to launch their new range

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Brief:   Kholo is a women’s clothing brand with luxury clothing and a couture style embellishment. Perfect for evening wear, cocktails and weddings. They were looking for female models/influencers sizes 6 to size 26 to showcase items from their new range. Their aim – create beautiful content, showcase the inclusivity and size range available, and generate …

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July 14, 2019

Why Brands Work With Athletes as Influencers – and Why It Works

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If you just look around any mall or check out online stores, you’ll see that athletes have become the new celebrity faces of many brands. No matter if Serena Williams and Nike or Lionel Messi and Pepsi, athletes today not only act as spokesmen for the companies but they also sell products. While sports brands …

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July 9, 2019

Tourism Content: Visit Western Australia with Qantas

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Following the success of the Meet the Makers Campaign (See here). Qantas was keen to roll-out more content. This time, promoting Western Australia tourism. They posted a job on theright.fit seeking two actors aged between 30-40 who would be comfortable playing a couple over a six day shoot in WA. With over 9000 creative talent on theright.fit. …

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July 7, 2019

When Telstra needed a real surfer & fitness expert, theright.fit steps in

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Telstra were on the hunt for some authentic talent to help educate customers on the wonders of 5G. A real surfer and a real fitness expert explaining the benefits of 5G in their language. A great idea, beautifully executed with the help of our talent community. Telstra, Australia’s leading provider of mobile & home phones, broadband …

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June 19, 2019

Booking 18 creative talent in a foreign market

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  BUDGET                 TURNAROUND                   TALENT APPLIED                TALENT BOOKED                                          $15700            …

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June 7, 2019

Mummy bloggers + socially responsible baby brand = Bliss

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Be Bliss Baby positions itself as a socially responsible company providing reusable cloth nappies to the growing eco-conscious Mummy Market. However, the features don’t stop there. Be Bliss Baby is both stylish and functional allowing Mum’s to turn an every day product into a fashion statement.   Be Bliss Baby were searching for mummy influencers …

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