Word’s out, Instagram is biased and Reels is their favourite child.
As social media platforms update more regularly than your iOS-whatever-we’re-up-to, this is the download you can’t skip! With attention spans declining, comes the rise of short form videos. Instagram Reels has emerged as a powerful tool that both influencers and brands can leverage to enhance their presence, strengthen their community, connect to new audiences, and boost brand visibility.
“But I don’t know how to make videos!” It’s easier than you think! All you need is your phone and maybe a tripod (a stack of boxes will also do). Instagram offers in-app editing that even the most technologically cursed creators can master. Alternatively, you can download free apps like CapCut which offer a goldmine of fonts, filters, effects and even trending video templates.
Still not convinced? Here are 4 seriously good reasons why influencers and brands should jump on the Instagram Reels bandwagon and unleash their creative potential.
1. Instagram LOVES Reels: Riding The Trend Wave 🌊
With the platform actively pushing Reels, influencers can take advantage of the increased visibility that reels enjoy. By capitalizing on trending sounds and themes, creators can increase their chances of having their Reels featured on Instagram's discovery page. This exposure opens doors to a wider audience, leading to new followers, brand collaborations, and increased visibility. By staying attuned to the latest trends (aka scrolling through your feed), influencers can leverage these tools to amplify their reach and build a loyal community.
2. Quick and Easy Content Creation ✂️
We’ve all heard of the tip ‘upload everyday!’ but reality is, this takes a lot of time and effort and leaves creators drowning in the content grind. With Instagram Reels, Influencers can quickly create engaging content by utilizing existing footage and editing it to fit the latest trends or sounds. This feature allows creators to upload fresh content regularly, maintain an active presence and increase their audience engagement.
It’s also a great way for audiences to get to know you! From daily vlogs, restaurant reviews, fashion hauls and more, the immersive nature of Reels allows for a richer storytelling experience, enabling influencers to forge deeper connections with their followers.
3. Book More Brand Collaborations 💸
Brands also love Reels! We are seeing a steady increase in brands looking to tap into the power of video marketing and choosing to collaborate with influencers who can work in this dynamic format. Short-form video collaborations enable influencers to showcase products in action, offering tutorials, reviews, day-in-my-life experiences, DIY projects, and more. Audiences are more engaged and creators have greater creative freedom, presenting brand partnerships in an organic and relatable manner, surpassing the (swipe away-able) impact of static images and product placements.
4. Expanding Reach: To Instagram and Beyond! 🚀
Work smarter not harder! Creating Reels offers influencers the opportunity to repurpose their content for other platforms such as TikTok and YouTube Shorts. By cross-promoting their videos on multiple platforms, influencers can tap into broader audiences and gain exposure beyond their traditional Instagram following.
