OUR EXPERTS: Alyce Tran, Co-founder and Creative Director of TDE & Founder and CEO of In The Round House Amaury Tréguer, Executive Director Social at Red Havas “You can’t track that”…. Um… actually you can and we are here with our industry experts to tell you how! The biggest myth when it comes to Influencer Marketing …Read More
Industry Insights 4: Is influencer marketing right for B2B businesses?
OUR EXPERTS: Sean Szeps, Head of Digi-Social & Strategy at True Sydney Samantha Dybac, Founder & Managing Director at The PR Hub When you think ‘Influencer Marketing’ colour instagram tiles filled with glamorous God like humans come to mind, did you know that Influencer Marketing can also work in B2B businesses…? It’s a new style of Influencer …Read More
Industry Insights 6: How do you create multi platform content, at scale?
OUR EXPERTS: Ben Lawry, Principal Consultant, Brand Strategist at Webprofits Gina Lednyak, Founder & CEO at L&A Social Media, Telstra Young Business Woman of the year NSW 2016 Ahhh content content content content…it will either make you or break you. With consumers being saturated everyday with so much noise, so many of us have forgotten …Read More
Industry Insights 2: What you need to know about marketing to Gen Z
OUR EXPERTS: Lyndl Kean, Influencer & Model, TikTok star Sarah Tan, Strategy Director at 72andSunny If you are a marketer then you’ve heard of them, GEN Z. The powerful generation built on choice, a generation of savvy and educated consumers who expect more at a rapid pace. They are the generation who know how to …Read More
Industry Insights 3: What is the future of PR?
OUR EXPERTS: Grace Garrick, Founder & Director of MVMNT Agency Michelle Hutchinson, Global Head of Communication at Finder If someone asked you at point blank, what is PR? What would you say? Would you turn to traditional anekdotes or try to incorporate more of a modern twist… I think we can all agree that it …Read More
Industry Insights 1: Marketing for Startups
Our Experts: Nikos Maniaty, Managing Director at Proposition Marketing Charlie Gearside, Founder at Eucalyptus, ex Creative Director at Koala How do you market your start-up in a meaningful way on a little budget? How do you cut through the noise to make sure your brand’s voice is heard? These questions are hard to tackle, especially …Read More