I am the Founder and Managing Director of NATALIJA, a luxury Australian night and loungewear label.
I’ve always had an urge to work for myself and market my own brand. After 7 years of having a wonderful corporate career in marketing, I found my passion for what I was working on no longer there.
I saw an opportunity in 2012 to shift my creativity into designing luxury night and loungewear; there was a gap in the market, which I believed, I could fill - and from there it grew. The NATALIJA label was born in spring 2014, people fell in love with my designs and so I decided to quit my job and pursue my passion!
My vision for the next 12 months is to focus on global growth and innovation, developing the brand with a defined style and a personality with a fresh point of view that will give it that competitive edge.