• Wed 31st May 2017

Case Overview :

AAMI posted job on our platform looking for strong, sporty and active females for their international women’s day campaign “HER TO HERO”. They wanted real women who could portray the can do attitude of our athletes and we were able to provide 3 confidently beautiful women inside and out who have a serious passion for sport. The ideal candidates needed to exude an inner confidence and have a quiet determination.


Originally AAMI were looking for actors/models who could portray AFL stars but we were able to provide 3 AFL women’s superstars directly on the platform!

You might recognise the incredibly talented Laura, Bailey and Brooke from the Western Bulldogs Women’s team who are making waves through the sporting industry.


$3500 between the 3 talent chosen

Time from post to talent booked:

24 Hours (on a Friday)

Talent applied: 38

Talent Booked: 3

“Our little film for AAMI AFL Women’s is live! AAMI are over the moon and love it, the agency feel it’s their best piece they’ve produced.  A HUGE thank you ! I think it’s exceptionally beautiful, and the girls really make the piece as strong as it is, stellar performance from all.  Thank you thank you thank you!”

-Joanna, Production Manager


  • Wed 31st May 2017