LG’s latest national campaign required diverse actors to recreate authentic, everyday moments in Australian households. The campaign was cast through theright.fit, which gave the production team the opportunity to connect with over 5,000 top tier talent with different looks, ethnicities, ages and skills. Without agencies and middlemen, using theright.fit saved the production team significant time, and as a result, they were able to complete the job on time and under budget.
Talent: 4 x female actor + 2 x male actor
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