Tiger Beer Campaign // The Power of The Modern Influencer

  • Tue 20th Dec 2016

Influencer marketing is becoming an integral part of the marketing mix.

Coined as the modern version of “word of mouth” they have the ability to deliver on social chatter, earned media, and action.

Now more than ever, we are seeing brands come to us to for influencers that can:

  • Attend and snap Instagram photos at VIP events
  • Promote brands on their social feeds
  • Do contra posting (postings in return for free product)
  • Content creation

Recently, Magnum & Co enlisted some of our superstar influencers to help promote their Tiger Beer event. Influencers were required to:

  1. Attend the tasting event
  2. Create 2 posts about the event
  3. Use relevant #tags

Using 7 influencers, Magnum & Co had a combined Instagram reach of 545,396. As a result, Tiger Beer was able to create authentic social chatter in real time. Which in turn generated:

  • Brand awareness
  • Authenticity
  • Building trust
  • Client acquisition
  • Sales leads
  • Access to more content

With a tight budget to adhere to, we are so pleased with the results!

screen-shot-2016-12-05-at-15-03-02Influencer // Jake W

screen-shot-2016-12-05-at-15-03-47 Influencer // Kane D

screen-shot-2016-12-05-at-15-04-47 Influencer // Lisa C

screen-shot-2016-12-05-at-15-05-28 Influencer // Luke C

screen-shot-2016-12-05-at-15-06-13 Influencer // Mitchell W

screen-shot-2016-12-05-at-15-01-37 Influencer // Lauren V

Don’t wait for influencers to come to you. Post a job today here.


  • Tue 20th Dec 2016