Press

HOW TO USE INFLUENCERS IN FINANCIAL CONTENT MARKETING

  Taryn Williams, founder and CEO of The Right Fit shares her tips for genuine and successful influencer marketing campaigns. Although influencer marketing is still in its infancy, it’s flourishing as a tool to drive audience engagement, and it’s increasingly being adopted across a multitude of industries, including the financial sector, as brands look for […]

WINK: A heaven for creative talent

The Womenz team had an opportunity to interact with Ms. Taryn Williams, Founder & CEO, WINK Models / theright.fit, Australia and here’s what she shared with us Can you please tell us something about you, your education etc.? I went to primary and part of high school in Fiji, attending International School Suva, which was an amazing experience. I studied International Relations at […]

Tech Ready Startup Stories: “Meet The Model Who Turned Tech Entrepreneur”

In this exclusive interview with Taryn Williams (WINK Model Agency and The Right Fit), she talks about the challenges of building tech products as a non-tech founder, the Australian startup ecosystem and what being a CEO / Founder really looks like. Taryn is one of Australia’s top young female entrepreneurs, named as a Finalist in the […]

VOGUE AUS - GRACE I for ALL I SEA - organised through theright.fit

What a win!! The lovely ladies at All I Sea came to theright.fit to source models for their recent photoshoot, as a result both Grace, the All I Sea brand and Co-Founder Leisel Jones have made an appearance in VOGUE AUSTRALIA! We are so proud of all their efforts and it is an honour to […]

Startup chats with Taryn Williams of WINK Models and theright.fit

  Taryn – it’s so nice to sit down with you, you’re somewhat a legend in the tech startup world here in Australia. What’s your elevator pitch on both of your businesses? WINK is Australia’s leading commercial modelling agency, with over 700 models Australia wide. We have offices in Sydney, Melbourne and Brisbane and represent […]

What media influencers love and hate from PR outreach

A freelance PR friend of mine recently asked for some PR tips to help him improve on his media influencer pitching process, and the subsequent relationship-building that follows from a successful pitch (e.g. event arrangements, provision of images and samples, interview arrangements, and many more possibilities). This is essentially the PR outreach process. I immediately […]

AANA regulates influencers. Have they got it right?

For me it’s a great indicator of how Influencer Marketing is being recognized as a valid marketing channel. It’s yet another byproduct of how the internet and social media has transferred the power into the individual’s hands. Youtube and music apps like Spotify have helped musicians to publish their works without having to strike a […]

What You Need To Know Before You Start Working With Influencers

Did you know that 94% of marketers believe Influencer Marketing to be an effective tactic? I don’t think thats a figure that happens anywhere else in advertising. 87% see it as an effective way of creating authentic brand content, and advertising spend on Influencer Marketing is set to double in 2017. So, how can you engage […]