5 Tips for Starting Your Own Blog // by Emma Lawson
It does not matter if you are a business owner who finally realised your company needs a blog to spread its message or simply an individual who would like to share his or her opinion with the world; there are a few things to keep in mind when starting a blog. The following are five evergreen and universal tips for starting a blog that will capture the audience’s minds and turn them into loyal and voracious readers.
1. Do Your Research
There is no one who could effectively stop you if you decide to close your eyes and just jump into blogging. Many people have done it and some have even made it. That being said, there are far more of those who stumbled blindly into the world of blogging and failed miserably.
In other news, make sure to acknowledge the good sides of doing your research.
For one, check out what your “competition” is doing. If you are starting a company blog, find out what kind of content your competitors are putting out. If this is your personal blog, go on the lookout for the finest content in the niche. This is something all content marketing services pros will recommend – know what kind of content works and what kind of a strategy you need.
2. Take Care of the Boring Stuff
By boring stuff, we mean choosing the blogging platform, finding decent hosting and securing the domain.
Blogging platforms are services that you use in order to get your content online. The most popular is definitely WordPress which is extremely user-friendly and easy to use even if you are a total noob. It is by no means the only one, mind you.
The next step is finding a hosting company that will ensure your blog is up and running without any hitches. There is just an insane number of options here and the best way to go is with someone who has great customer support, even if you have to pay a bit extra. Still, don’t go splurging on hosting that you will never need.
You will also need a name for your blog and a registered domain. Choosing the right domain name is an entire science and you should definitely check out more on this.
3. Spruce Up Your Blog
There are millions of blogs out there and it can be quite difficult differentiating yourself in this seemingly endless ocean. The first step is personalizing and sprucing up your blog, giving it a visual identity that will set it apart from the rest.
As a beginner, you will probably be limited to pre-existing themes that other people have designed. Do not worry. There are thousands upon thousands of these out there and when you factor in all the possible combinations of elements and plug-ins, you soon realize the options are literally endless.
Make sure to be smart about the visual aspect of your blog because it is the first thing people will see. Most experts agree that the best way to go is simple and minimalistic. Unless you are absolutely positive your blog needs an element or a plugin, it probably doesn’t and it will only make it feel too crowded.
4. Start Writing
Start writing. Right now. There have been very few people in this world for whom writing came naturally and who could immediately write amazing stuff. For the rest of us, it takes work. It is a skill that needs to be learned and the sooner you start, the sooner you will perfect it. Even if you consider yourself a decent writer, writing online content is different and it will take you some time to truly get a hang of it.
Of course, blogging does not have to be exclusively about writing. If you wish, you can do videos, which is actually something many blogging experts recommend, especially if you run a business.
5. Promote Your Writing
Like we mentioned, there are innumerable blogs out there and you need to make sure people will learn about yours. This is where social media can be of tremendous help, providing you with a channel through which you can promote your best content. Another great way to promote your blog is by doing guest blogging. In other words, you will be contact owners of other blogs and seeing if they might feature a bit of your writing. This will bring you readers and also help your blog rank better.
And that is what it’s all about.