REPOST from INFLUENCING INTRODUCTIONS Insight Spotlight: Taryn Williams | theright.fit
Taryn Williamson recently launched, www.theright.fit, a digital marketplace disrupting the status quo among talent agencies and the clients that use them. Sounds pretty impressive right? That’s because it it! Needless to say, she’s a bit of a guru! So influencers and brands alike, it’s time to tune in.
Influencing Introductions had the opportunity to ask Taryn some questions and get her insights on the current influencer market. Get your figurative notepad out and take notice of these little gems of knowledge.
From your experiences, how has Influencer Marketing changed in the last 12 months and what do you forecast for 2017?
“We’ve definitely seen an increase in brands wanting to engage with influencers to create and amplify content, as well as being a lot more savvy about finding influencers who are on brand and relevant to their audiences. For 2017, I expect to see more brands thinking about engaging with influencers as part of a broader campaign (for example, including them in traditional TVCs and print campaigns) as well as focusing on long term relationships and brand ambassador roles.”
What is your number 1 tip for someone who is on the verge of of ‘Influencer’ status to landing their first sponsored post?
“Focus on creating authentic content, that is relevant and engaging for your audience – don’t focus on taking any and all opportunities! When you do commit to a sponsored post, make sure you do so in a way that will be of value add to your audience, and also remember the client will be wanting to see a ROI, so ensure you meet all of the guidelines provided to you.”
What is your number 1 tip for encouraging a brand to consider allocating a budget for Influencer Marketing in their 2017 Marketing Budget?
“My number one piece of advice, would be to make sure they do it! 92% of people trust recommendations from individuals (even if they don’t know them) over brands, and 81% of marketers who has used influencer marketing judged it to be effective. I think its an essential part of any marketers strategy!”
If an Influencer needed a ‘tool kit’ as such to get the ball rolling, what should they start with? (Ie a Blog, Instagram Account, Professional Photos, a Media Kit etc…).
“It really depends on the influencer and what is relevant for their skill set and audience, but as a bare minimum I would strongly recommend professional photos, a clear bio, a website or media kit that clearly outlines their areas of expertise, and where suitable, relevant social channels (Facebook, twitter, instagram etc).”
Wow. Told you her insight was incredible. We hope you enjoyed this Insight Spotlight with Taryn stay tuned until next time.
Words by Tahlia over at Influencing Introduction