3 years. All Internet including but not limited to Social, YouTube, client website, EDM, Instagram, pre rolls. Press and Magazines including Fitness First Magazine. Instore in Fitness First Gyms, PR.
Unlimited and includes 4 x episodes, 3x15” & 1x30” pre rolls, cinemagraphs, giffs & Stills
We’ re looking for two candidates to be a part of a documentary style campaign for Fitness First. One will embark on a journey to get fit and will be filmed over three months from the start of their journey to the end. We are not necessarily looking for actors, we’ re looking for real people who are interested in getting fit and changing their lifestyle. The second candidate needs to be willing not to go to the gym or embark on physical activity for 3 months and be filmed during this time to watch how it affects him mentally & physically.
They will need to follow a 12- week fitness program at Fitness First for approx 4 days a week over the 3 months ( 12 weeks) + they will be required for 4 x 4 hour shoot days spread over 3 months ( Saturday 18th June, Saturday 16th July, Saturday 6th August & Saturday 10th September)
**The un-fit candidate needs to be a guy aged in his 20s or early 30s who is cool, bit of a rock ’n’ roll edge, confident, cool, cocky.
**The fit guy candidate needs to be a guy aged in his 40s or 50s who is willing to give up all forms of exercise for three months.
Both candidates will receive an iPhone and Apple Watch + 5 year free membership at Fitness First as payment.
Please see full brief and attachments (please note the August shoot date has changed to August 6th)