Lonsdale London is looking for the next face for their Spring 16 Campaign.
The Man: Unlike the #fash-leisure, he is more informed by sub-culture than the catwalk. The name is dervied from a lyric in Skepta's song Man and references the London roadman look. The Active Boy could be an adult. Abhors the idea of fashion and thinks the whole #healthgoth trend is a joke.
The Lifestyle: Doesn't necessarily exercise, but is always on-the-go. Often a sneaker enthusiast who has finally found a way of dressing that perfectly complements his footwear obsession. Listens to a lot of Hip-Hop and grime like Future and Skepta. May have been a high school athlete, but is more likely to be found at a sports bar rather than a juice bar and a nightclub than a running club.
CASTING ON TUESDAY 14TH OF JUNE AND WEDNESDAY 15TH OF JUNE 9AM TILL 5PM