Brief: We need your help to protect Australians from Melanoma.
We need you to help others create a sun-smart Summer holiday check list to ensure sunburn isn’t their holiday souvenir.
To make sure Australia hears your message loud and clear, please post a photo of:
Applying and re-apply SPF 50+ sunscreen
Wearing a broad-brimmed hat, sunglasses and covering up
Staying out of the sun during the hottest part of the day
We also invite you to use the #skinsmartsummer and tag @melanomainstituteaustralia on facebook and instagram.
Did you know:
One Australian dies from melanoma every six hours
Melanoma is the most common cancer affecting 15-39 year-old Australians and the leading cause of cancer death in 20-39 year-olds
The incidence of melanoma in the over 60s is also high, a legacy of sun-damage from decades ago.
The real tragedy of melanoma is that it is largely preventable.
Sunscreen acts as a barrier, reducing the amount of UV radiation that reaches cells.
The active ingredients in sunscreen break down quickly, meaning a single application in the morning will not last the whole day.
It needs to be reapplied at least every two hours
It needs to be SPF50+
With your help we can fight against melanoma and make a real difference in the community.