Create a movement. Not a campaign.
Looking for passionate Influencers with more than 5K follows on inst/FB/Twitter. TO START ASAP.
For 40 hours, you have to give up the thing you love the most. It's important to you, but it's still not as important as being able to feed yourself.
Influencers will introduce the campaign, saying what they will be giving up for the next 40 hours. They will give clear instructions to social media fans on where to register and take part in this worthwhile cause. Influencers will also be required to share their experience over the 40 hours. They will also challenge 3 other people to take part and tag them in the post (ie. think ice water challenge).
- 3 pieces of video content to be shared across all social media.
- Fashion bloggers could give up fashion.
- Football commentators could give up watching football games.
- Hair and make up bloggers could give up doing their hair and wearing make up.
- Gamers could give up gaming.
This is going to be a great content for Influencers and something we would expect them to embrace.