Our Lovely Ladies in a Special AAMI Insurance Ad Celebrating International Women's Day!
In celebration of International Women’s Day AAMI Insurance has collaborated with theright.fit to create one of our favourite campaigns to date featuring our very own AFL sporting superstars LAURA B, BAILEY H and BROOKE L!
AAMI posted job on our platform looking for strong, sporty and active females for their international women’s day campaign “HER TO HERO”. They wanted real women who could portray the can do attitude of our athletes and we were able to provide 3 confidently beautiful women inside and out who have a serious passion for sport. The ideal candidates needed to exude an inner confidence and have a quiet determination. They would be working together as teammates so needed to be able to have a rapport with each other both on and off the field and have a natural ease with each other.
Originally AAMI were looking for actors/models who could portray AFL stars but we were able to provide 3 AFL women’s superstars directly on the platform!
You might recognise the incredibly talented Laura, Bailey and Brooke from the Western Bulldogs Women’s team who are making waves through the sporting industry (and now acting!!).
The 2 days of filming resulted in an incredibly powerful and thought provoking video which you can check out below. We are all for supporting each other and empowering one another as women and we are so glad Laura, Bailey and Brooke have taken part in this and truly nailed the brief they were given. We couldn’t be prouder!Check out the clients testimonial below:
“Our little film for AAMI AFL Women’s is live! AAMI are over the moon and love it, the agency feel it’s their best piece they’ve produced. A HUGE thank you ! I think it’s exceptionally beautiful, and the girls really make the piece as strong as it is, stellar performance from all. Thank you thank you thank you!”
We love making powerful campaigns like this come to life by providing hardworking, dedicated and professional talent so if we can help you out with your upcoming campaign- send us an email to [email protected]!