The Power of Influencer Marketing: LE BUNS feat. theright.fit influencers!

  • Thu 9th Mar 2017

A refreshing, Australian, summer loving brand is the kind of brand we love to have as one of our clients on theright.fit! Le Buns encapsulates this perfectly with their flattering, timeless and unique swimsuits. Having recently posted a job on our platform, the lovely ladies at Le Buns were looking for influencers who reflected the social media presence that they themselves encompass. They’re presence on social media is built upon being personable, genuine and a creative platform that promotes positive environmental impact for sustainability in fashion. The kind of influencers they wanted were ones who were in unique locations around Australia and were in some aspect a photographer, model or stylist that could assist in inspiring their engagement to lean towards sustainable fashion choices.

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Talent // Nicole L

The Job

With LE BUNS being an independent, local, eco-friendly label they wanted to keep the focus of their Summer 17 Swim & Intimates campaign on producing memorable content with inspiring influencers and creatives to share with their continuously growing audience. They wanted individuals who could flaunt the swimwear but also create the perfect backdrop to compliment the swimsuits as well as the beliefs of the company.

The Campaign

We spoke to the ladies at Le Buns who ran us through the idea behind this campaign

LE BUNS design values focus on natural, organic and timeless qualities. In turn our marketing brand creative draws a direct parallel with a focus on ‘real’ looks: authenticity is at the heart, with styling that feels real, unpretentious, and uncontrived. Working with theright.fit we were able to achieve this discovering and connecting with so many amazing, talented influencers to create authentic organic creative.’ One of the best ways for influencers to connect with the audience is by producing content that they themselves believe in and support.

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Talent // Shayelle L

The lovely ladies at Le Buns had nothing but amazing things to say about their experience working with our talent through the platform. Theright.fit will definitely be an ongoing source for finding talent for LE BUNS!
“The right.fit has played a key role in helping LEBUNS achieve social media goals to curate captivating content, easily and efficiently by collaborating with influential taste-makers in Australia”

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Talent // Mandy E

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Talent // Genevieve G

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Nicole L

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Talent // Brooke J

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Talent // Tahlia M

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Talent // Emily S

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Talent // Grace I

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Talent // Bonnee F

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Talent // Silvia K

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Talent // Ashleigh J

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Talent // Cassandra W

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Talent // Manuela V

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Talent // Rachel B

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Talent // Sarah M

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Talent // Amy H

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Talent // Katie P

  • Thu 9th Mar 2017