AANA regulates influencers. Have they got it right?
For me it’s a great indicator of how Influencer Marketing is being recognized as a valid marketing channel. It’s yet another byproduct of how the internet and social media has transferred the power into the individual’s hands. Youtube and music apps like Spotify have helped musicians to publish their works without having to strike a record deal at the big end of town. Blogs and twitter have changed journalism to the point where it’s virtually unrecognizable from even a few year’s ago. And so it is the same for advertising. Individuals with large followings become their own media channel. And it’s working.
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