AANA's #ad ruling should just be the start

  • Mon 6th Feb 2017

Good one, AANA. Holding influencers accountable for clarity when it comes to brand promotions on social media. I genuinely believe that this is a good step forward. But it’s also just the beginning. The beginning of fragmentation brought about by this ruling which I truly hope can be brought back together by the very ruling that has caused it.

First, the positives. Social media and influencers are playing a bigger and bigger part in brand campaigns. Australia is on the forefront of that movement. This is a great thing. The fact that AANA has spent time considering this and deciding that more clarity needs to be put in place around brand endorsements by influencers is proof of this.

Check out the full article here
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  • Mon 6th Feb 2017