REPOST HUSSKIE: Influencers get regulated… What does this mean and is it right?

  • Wed 8th Feb 2017

There’s a change in the air when it comes to influencer marketing in Australia, but the move is facing industry reservations due to its one-size-fits-all approach. This March 1 sees advertising industry regulatory body AANA’s updated Code of Ethics come into play, with the new guidelines forcing influencers to declare sponsored content as paid advertising.

Penning her opinion on the updated guidelines, theright.fit CEO and WINK Models founder Taryn Williams outlines to Husskie what the new rules mean for the industry.

taryn

>> Read the full article here.

  • Wed 8th Feb 2017