What You Need To Know Before You Start Working With Influencers
Did you know that 94% of marketers believe Influencer Marketing to be an effective tactic? I don’t think thats a figure that happens anywhere else in advertising. 87% see it as an effective way of creating authentic brand content, and advertising spend on Influencer Marketing is set to double in 2017.
So, how can you engage influencers for your brand, and what do you need to know before you kick off your first influencer campaign?
1. Tip #1 – Know what you are trying to achieve
Influencers can be engaged in so many capacities – to create content, amplify content, serve as brand ambassadors, feature in your campaign, and so much more. So to know WHO to engage and HOW to engage then, you need to know what you are trying to achieve. Is it a branding exercise to get more people to know about your company? Is it a specific call to action to drives sales of a particular product? Is it to create visual content? Get really clear about what you are trying to achieve first.
Read the full article here