theright.fit | B&T: Opportunities Multiply As Digital Natives Grow Up
B&T is a 65 year old brand that provides an integrated briefing on marketing, media and advertising.
Networked social groups and marketplaces are merging. Will market networks keep evolving into closer connections between consumers and brands? And will advertising and marketing keep up with these changes? In this guest post, theright.fit Creative Director, Peter Bidenko, explores these issues…
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