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Chris Abbott

  • Photographer, Videographer
  • New South Wales

About Chris Abbott

  • Chris is a true master at Multi Channel Content Creation, Video Production, Social Strategy, Content Marketing and Distribution. He has had over 16 years in creating online video content.

    In 2000 he blended his 12 years of broadcast television SBS Fox Sports (ECV, Pro Image, Broadcom) and his outstanding online digital skills and delved into producing short form web video episodes for the Finance sector.

    In 2005 for a period of 5 consecutive snow seasons Chris filmed and edited over 500 branded multi lingual video content segments (English, Japanese, Mandarin & Korean) to be delivered across multi-screens (Web, Social, Mobile, Cable & Digital Signage) for Powder TV & Hanazono TV in Niseko Japan.

    Chris established new distribution channels, created a multi-screen content strategy across Web, Social, Mobile, Cable (USA) & Digital Signage.

    He has worked across a range of Vertical Markets creating successful branded content campaigns for the Travel, Lifestyle and Extreme Sports in Australia, Japan, Jamaica, Thailand, Bali and Vanuatu.

    Just in the last 7 months alone Chris has just produced over 200 x 2 camera video segments for SMETV.TODAY

    Chris Shoots with a Professional Panasonic DVX200 in 4k


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Dec 2016
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Sep 2016
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Sep 2016
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Sep 2016


  • Travel


  • Action/Sports, Advertising, Beauty, Event, Food videography, Stock videography, Street style, Travel


  • Producing 4K Video, Content Marketing, Multi-channel Marketing, Syndicated Distribution and Video Seeding, Social Media and Social Video Campaigns, Online Advertising, Video SEO.


  • For 5 winters Chris produced a daily video snow report with two presenters 6 days a week sponsored by Asahi then followed by Kirin, in English & Japanese. A weekly report in Mandarin and Korean was produced every Saturday with all reports uploaded to the company sites and distributed to 3 company blogs. Branded video content was created for Absolut Vodka (bar reviews), Rosemount Estate Wines (restaurant reviews) Milo (children's segments), Quiksilver, Burton and K2 (extreme lifestyle segments). Chris started effective FACEBOOK Campaigns in the winter of 2007/2008 targeting travel, ski, snowboard and food groups. He then went onto Implementing targeted video seeding campaigns to foreign markets in 2008/2009 (Sweden,China,Korea,UK,USA) through international blogs and video on demand sites. Implementation and management of the mobile site with daily video snow reports and weekly brand sponsored restaurant reviews. Creating video content and the setup and running of Digital Signage for the resorts media screens in the new 308 centre at Hanazono in Niseko Japan. Not only was The Hanazono Resort in Niseko the 1st global resort to be running sponsored daily video snow reports online but also the 1st global resort to be running daily mobile video reports on an English and Japanese Mobile sites. In total Chris produced over 500 video segments, established new distribution channels, created a multi-screen content strategy across Web, Social, Mobile, Cable (USA) & Digital Signage. At a global level, Chris has made a significant and substantial contribution to the success that Hanazono and Niseko enjoy. Niseko is now highly regarded from an international perspective, is regularly rated in the “10 top resorts in the world” and is now the single preferred ski resort destination for Australians and increasingly, for many South-East Asians. For that, Chris can take a great deal of credit.