Be Your Brand - Why your social media presence matters

  • Tue 13th Dec 2016

By Alexander Porter //

Social media in 2016 is huge. Tools like Instagram, Facebook, Snapchat and Twitter haven’t just become part of daily life but have reinvigorated the modelling industry with the likes of Kendall Jenner and Gigi Hadid at the forefront of a new form of branding seen exclusively through a social media filter. So, if social media is inherently tied to your personal brand then are there opportunities for tech savvy talent? The answer is simple, absolutely. Clients place huge importance on content, consistency and reach. That’s why the right.fit wants you to ‘Be Your Brand’ because clients want to work with talent who are authentic, talent who can connect on a human level and talent with a broad and active following. So, if you’re not making the most of your social media then it’s time for a makeover. Good social media isn’t just a numbers game. It’s about becoming a personality and embodying your very own brand, with a direct connection to fans and clients at the same time. Think of it as a living resume. Social media isn’t just last night’s insta-worthy pizza or last weekend’s Facebook fresh party. It’s a key networking tool to help you succeed, put you in front of new clients and help open doors that otherwise would have stayed closed. So, stay on top of your social media game with the right.fit’s do’s and don’ts.

DO…

Share your story and promote your work

Sharing is caring team. Hitting the ‘share’ button is a great way to get your hard work out to all your followers, but that’s only the start. Follow up your shared content by adding personal touches like behind the scenes exclusives, background stories or fun facts from your latest project. They’re called your followers for a reason so let them know what it took to capture an image or complete a shoot. The simple act of letting your audience know the effort you’ve put in can turn a good post into a great one as fans and clients alike love transparency. For example, if you’re working with a client you’ve always admired, then add a personalized message of how hard work pays off. If you completed a shoot in a unique location, give your followers an engaging story about just how interesting and rewarding it was. Good, consistent visual storytelling will help you cut through the mediocre content online and truly stand out. There are plenty of well-known IG’s who have shown the value of storytelling with their content so check out names like Montana Cox, Sina King and Elle Ferguson, to name just a few, for some examples of great content – expect behind the scenes insights, a great understanding of audience expectations and authenticity. It’s about adding a human factor to your personal brand, and if you’re wondering how often you should be posting then check out our next tip…

DO…

Be consistent with your posts

Consistent posting refers to how often you upload and post. You could have the world’s greatest content but without balanced and consistent posting you won’t be able to get the most out of it. Clients correlate between followers and posts. They know that the greater volume of posts shared with a large and engaged audience translates to a greater chance of selling their product via you, so it’s vital you manage your upload output. If you want clients to see your hard work and talent then it’s super important to stay on top of your content with Facebook and Instagram set up to reward those who post consistently. Posting just once a week decreases the connection with your audience while posting more than three times a day becomes an annoyance. Remember, social media is set up to reward interest, not intent, so it’s not simply a matter of powering through your uploads and expecting results. The key is to engage with your audience and through their interactions your posts will see increased reach and effectiveness, which leads us to our next tip…

DO…

Know your audience and interact with them

The right.fit firmly believes the mantra that you must first hold your audience’s attention before you can teach them a lesson. This means that if you want to reach your goals in the industry you must do two things. One, find your audience. Two, find how to engage with them. Knowing who your audience is and how best to interact with them will increase your chances of getting booked and expand your professional network in a huge way. Follow those in the industry you want to emulate and tailor your content to reflect the market you’re looking to capture. It’s a bit of irony that social media can sometimes be anything but. Chances are there’s someone discreetly scrolling through your feed as you read this. By understanding your audience and creating your own niche to engage with them though, you stop being just a face in the crowd and start standing out from it. Look no further than Danish beauty, Nadja Bender, who was discovered on Facebook, to see just how valuable a platform social media is to connect. Make sure you follow the right people – and “right” will differ for each of us, like those who inspire you as well as those whose work you admire. Remember, interacting is more than just watching the ‘likes’ roll in. It’s replying to comments, giving credit to others where hard work was involved and showing love to up and coming talents just like you. At the end of the day the best way to build a reputation is to help others build theirs.

 

 DON’T…

Let bad grammar ruin great content

Stay simple team because less is more. Ever heard the expression ‘a picture is worth a thousand words’? Well on social media it only takes a handful of the wrong words to ruin a thousand pictures. When it comes to your content your words matter. Make sure you’re using correct punctuation in your online communication and avoid rambling bios, misspelled words and the dreaded ‘CAPS LOCK’ attention grab. These all contribute to a decreased level of brand professionalism. Once you’ve got your content ready to go, give it space to breathe. Come back after a short break and if you’re happy with the text and tone then send it online. And don’t stress if you’re not happy with the final product once it’s out there, the edit button is your friend. The less is more concept also applies to your hashtags. We’ve all been there. Hash tagging a picture so much that it comes with its own novel. You might think this adds to your overall exposure but to watching clients it comes across as spam that’s seeking out likes, rather than a professional seeking work. Keep your hashtags on point and relevant. Ultimately, the best content is a combination of well-spoken words and professional images, which leads to our next faux pa…

DON’T…

Post unflattering pictures

The right.fit way is to model your behaviour on model behaviour. By that we mean -post content that does justice to your career aspirations as talent, not to return you likes and comments. Uploading unflattering pictures or chasing notifications on your social media is one of those faux pas that only takes a moment to commit but has long lasting ramifications. Every time we upload a post or a picture we contribute to our digital footprint and directly impact our personal brand. With the rise of social media giving potential clients a direct way to see if your look fits their brand you’ve got a great way to instantly impress, and an equally fast way to turn them off. Try and stick with the overall theme of your social media persona. If your look is edgy and chic, then keep those uploads edgy and chic. If you’re a stunner on the sand, then keep those uploads beachy and fresh, it’s that simple. The key is to avoid pictures that may come off as unprofessional. You know your work ethic is legit but posting a bleary-eyed picture from the bar at 2am with your squad will tell another story to clients. For even more control set your privacy settings so that you get to review all content before it goes online and untag yourself if you need. Remember, friends don’t let friends post unflattering pics on social media! Once you’ve found your visual niche it’s equally important to find your verbal niche which leads us to the next big no-no…

DON’T…

Let your personal opinions drown out your professional voice

Social media is a great forum for you to showcase the real you. Potential clients want to see an authenticity and an honesty that can’t be forced because that’s what fans respond to. But when your personal views start to stand out more than your content then it’s a problem. It’s a fact of the entertainment industry that it’s easy to develop a reputation but difficult to get rid of one. If you wouldn’t use certain language or express certain opinions during a physical shoot, then refrain from using them online. Keep your posts positive, not only about work but life in general, and never speak poorly of your industry co-workers. Get in the habit of putting your professional voice out there regularly – repetition makes reputation and reputation makes success. The right.fit encourages you to always hold back on the two P’s – if it’s a political or personal opinion, leave it out.

rosie

 

Model // Rosie Luik

  • Tue 13th Dec 2016