Working with Influencers.

How can you engage influencers for your brand, and what do you need to know before you kick off your first influencer campaign? We've put together some information to help you get started.

What you need to know.

Booking Influencers can be a daunting task if you haven't done it before. Here's our tips and tricks to ensure your Influencer campaigns run smoothly!

1

Know what you are trying to achieve

Influencers can be engaged in so many capacities - to create content, amplify content, serve as brand ambassadors, feature in your campaign, and so much more. So to know WHO to engage and HOW to engage then, you need to know what you are trying to achieve.

Is it a branding exercise to get more people to know about your company? Is it a specific call to action to drives sales of a particular product? Is it to create visual content? Get really clear about what you are trying to achieve first.

3

Write a clear and comprehensive brief

The most successful influencer campaigns come about when the brand and influencer are both clear on the strategy of the campaign, and what success looks like, and work closely together on executing it.

To do this, you need to create a clear, comprehensive brief outlining the strategy, your audience, the brand values and ethos, any relevant copy and CTA, mood boards, etc.

The more information you can empower your influencer with, the better they can understand your requirements, and the more likely you are to achieve success together. Make sure you are aligned on what success looks like (is it number of likes? Is it sales? Is it website traffic? Is it positive brand sentiment?) and make sure your campaign is adding value to the influencers audience.

2

Know the audience for your brand

Engaging the right influencer really comes down to knowing your audience and knowing who will resonate with them, who is relevant, and who can speak with authenticity and authority in your space.

If you are a fashion brand targeting female millennials, the type of influencer you are looking to engage will be very different to if you are a B2B SAAS platform looking to reach key decision makers in a finance role.

Get really clear about who your audience is, what channels play to your brand and strategy strengths, and how to communicate with them.

The Going Rates.

We've put together a ballpark guide when booking your Influencers, and what you can expect to pay per post.

Followers per Account
Ballpark rate per Post
5K - 20K
$0 - $300
20K - 100K
$300 - $600
100K - 250K
$600 - $800
250K - 500K
$800 - $1200
500K+
$1200+

Only the Best.

With over 6000+ talent to choose from, theright.fit connects you with top quality, hand-picked Influencers for your next job. Here's some of our favourites!

Let's make something great.