Tired of struggling to produce the constant stream of content needed to appease today’s media-
hungry consumers? Then we’ve got good news for you! There is an option that won’t burn out
business owners or marketing budgets, and that way out is known as UGC. Social media content
creators are plenty familiar with the UGC acronym. However, for those who are just now coming up
to speed, UGC stands for User-Generated Content.This powerful influencer marketing tool, paired with the growth of popular social media platforms,
allows enterprises to delegate some of their vital brand-building responsibilities to an unlikely, yet
fairly obvious, voice: the consumer.  Not only is it a wonderful opportunity for marketers to connect
with and cultivate brand ambassadors, but also builds trust and conveys the authenticity that
modern audiences absolutely demand.

At the end of the day, when it comes time to make a purchasing decision, who are you more likely to
trust … a brand, or a fellow consumer who uses the product? Whether it’s through micro
influencers, customer advocates or celebrity endorsers and influencers, the rise of UGC content on
social media is plain to see. Ultimately, no brand can afford to miss out on these opportunities.
Regardless of your industry, your clients, customers or followers are creating and sharing content
like never before! This includes 80 million photos uploaded daily to Instagram and thousands of
tweets every second. And let’s not forget the 30 billion content posts published on Facebook every,
single month. Now we know what you’re thinking, can it be integrated not only into your social
media marketing strategies but your entire content game plan too?

Well, that’s the great news! There’s a lot of diversity of content available under the umbrella of a
strong UGC strategy. This could include tweets, blog posts, testimonials on your website, Snapchat
and Instagram influencer stories or even YouTube videos and endorsements. Instagram, in
particular, has become renowned for being conducive to the production of UGC, mainly due to the
platform’s visual nature, popularity among millennials and the ability to tag brand accounts with
ease.

 

And what are the results so far? Well, according to Business Insider, shoppers interacting with UGC
are 97% more likely to convert with a retailer than customers who do not. That’s a pretty good
reason to incorporate UGC into your communications strategy! If you’d like to know more about
integrating this kind of influencer marketing and content into your brand, consider theright.fit
platform in Australia. You’ll be able to source content creators and influencers at the click of a
button! It’s that simple.