There’s a general skepticism and negative attitude towards this language in our time today. Even though most people think they actually have a thorough understanding of who these people are, reality would beg to differ as the term “Content creator” has very broad ways in which it can be defined. Content creators love to share their ideas about information that a particular group of audience are interested in. One of the greatest challenges faced by most of them is that they don’t usually get enough time to be as creative as they want. Each paragraph following this will attempt to clear all doubts about what a content creator is and what they aren’t; do ensure you read this till the very end.
Creating a really good content is what makes creators the happiest. They struggle to balance their normal life with what they love to do most. What sets a creator apart is their specific niche, around which they make their contents. They do YouTube videos, Instagram posts or even tweet about stuff that their audience love to search all the time. They create content around keywords that are highly used on popular search engines in order to engage an audience; suffice to say, they have to do this consistently.
What A Content Creator Isn’t
Perhaps before we delve deep into what creators actually do, it is necessary to paint a clear picture that depicts what they’re not. Firstly, to ensure that we’re on the same page, we’d love to clearly state here that content creators are not just ‘Youtubers’ as most people wrongly assume. Content creators aren’t only putting stuff on YouTube anymore. In fact, they post across several other social media platforms like Tumblr, Facebook, Instagram, and Twitter among others to gain a large audience.
Another popular misconception about content creators is that they have a dogmatic schedule. Whether it’s daily or weekly schedule, there’s never been a greater degree of flexibility to compare that which content creators enjoy. Say, for instance, someone produces over six hours of content per week, you can probably guess by now that’s got to be a lot of work. One of the perks content creation affords such person is that they can compensate for the stress they face by switching up what they’re working on. If they don’t feel like writing anymore today then, they can work on their next film or write a script for their next vlog or even work on a new film script. There’s a high degree of freedom and flexibility as a content creator because you get to do what you want to do, when you want to do it with an ever-ready audience waiting to praise your efforts.
A final note on this is to reiterate the fact that content creators do not try to live up with their work. What this means is that they don’t get fed up with what they do even though they’ve still got to work their ass of every single day and may end up seeing very little financial returns for their efforts. This begs the question as to why some content creators still keep up at it and not just quit to resume their regular 9 to 5 jobs with a steady paycheck. Well, the answer to that question is that despite the toll that it takes on them physically and mentally, successful content creators really believe in the things that they’re doing and love them so much!
What A Content Creator Really Is
So, what is a content creator? Let’s break down these terms into two: “What is content?” and “What is a creator?” The most applicable definition of content in this context is information made available by a website or other electronic medium as posted by certain individuals. As of yet, other skeptics still are unable to accept this simple definition.
The term “creator” also presents abstract challenges without a lot of nuance to it yet, but neither does the word ‘director’. A major difference between a director and creator is that the former has had its place in the society and has permeated our understanding of what filmmaking is while the same hasn’t happened yet for creator. Asides this, a creator actually performs all the roles a director can.
Bearing this in mind, we can now go on to talk about what a content creator actually does. A professional content creator plays the role of a writer, a director, a producer; all these things and more! Let’s imagine the credits shown after a movie and a single person is given the credits for directing, writing and scoring. Sounds silly right? Yet, that’s actually what creators are doing―they perform all those functions.
Even then, it may surprise you to know that content creators actually do more than all we’ve just listed above. A professional creator plays a whole bunch of different roles including Search Engine Optimization (SEO) for their content to rank high in popular search engines, they’re entrepreneurs and they also need to understand how to interact with their audience in the proper way that’ll ensure they preserve the old ones while amassing new paying ones.
Those are the different roles that creators play in their own little world and people don’t seem to understand the complexity of that. They can hardly understand that a YouTube comedian isn’t just someone who makes jokes only and that they also do all those things mentioned above. Although, it’s a really long road to travel before you start to see the lines falling in pleasant places for you as a content creator, you’ve got to love what you do as a creator in order to produce content that actually meets the needs of your audience. “The thousand true fans theory” proposed by popular author Kevin Kelly in one of his blog articles simply says that:
“In today’s digital age, any creator really only needs a thousand true fans to build a sustainable living from their job”.
It sounds awesome, and truth is nobody gets a thousand true fans overnight but, you’ve got to be committed to being a content creator and stick to the goals in order to achieve success.
We believe that the nebulous feel to the term content creator, as it exists today, won’t remain like that forever. Over the time it will definitely pick up meaning and become clarified in its own context. This particular moment in time presents a lot of challenges as well as opportunities for creators and it’s about time content creators defined who they are based on their own terms.