Haj Elba

DATBOYHAJ is the 16-year-old lyrical architect bridging the worlds of gaming and hip-hop culture. Managed by Elba Talent Management LLC, he specializes in transforming major gaming IP (like the 6.7M-view FNAF campaign) into high-energy, original music content. His audience is a highly engaged (18% rate) and high-value demographic, with 85% based in the US. DATBOYHAJ offers brands a unique, authentic channel to reach the core Gen Z/Alpha market through music.