Brittany Williams

We’re a basketball-obsessed family of four—with two toddlers who think they’re the next Steph Curry—documenting our journey to all 30 NBA arenas. We partner with brands who want authentic, multi-generational exposure through: ✅ Family-Focused Content Showcasing your products through real-life moments (e.g., toddler-approved sneakers, dad’s game-day meals, travel must-haves) Delivering high-engagement storytelling (our viral NBA tour video hit 225K+ views organically) ✅ Niche Audience Alignment 88% male viewers (18-44) who engage with: Sports parenting content Behind-the-scenes access Sneaker/fashion tied to fandom Proven hooks: Challenges, dad humor, and nostalgia-driven nostalgia ✅ Brand Cross-Promotion Product exchanges (travel gear, kid apparel, game-day essentials) Experience access (hotels, arenas, local attractions) In return, you get: Raw, relatable UGC (3-5 branded posts/collab) Strategic tags & permanent highlights on our profile Leverage of our 88% avg. engagement rate (4x industry standard) ✅ Why Partner With a Smaller Creator? Higher trust: Micro-influencers drive 6.7x more conversions than mega-creators (Matter Communications) Agility: We create fast, trend-responsive content (no red tape) Authenticity: No staged ads—just a real family loving your product. Let’s build something epic together!