Cate Massi

So in September 2008 I started in Fashion Retail and straight away I found myself in change rooms having heartfelt conversations with women about how they were feeling about themselves. It was very apparent that I wasn’t alone & there were SO MANY women feeling not so good about themselves. So with each women I helped feel a little happier about herself, I too would feel a little happier. I wasn't just trying to sell clothes, I was helping someone feel absolutely amazing when they looked in the mirror. I then studied and got Accredited as a Stylist in 2015 and started my own business IndividualSTYLE101. 7 years later, I have been fortunate to have styled over 4000 women though personal styling sessions, with contracts as Head stylist for Indooroopilly Shopping Centre, Wardrobe Stylist for Channel 7 Brisbane as well as a number of editorial and fashion shoots for local brands in QLD. Why do i do this? because when asked what i love the most about my job, my replay has always been the ability to transform women’ opinions of themselves.