Erika Caetano-Smith

I’m Erika, a mom, architect, and passionate content creator with over five years of experience reviewing a wide range of products from makeup, skincare, and wellness supplements to kids’ toys, home appliances, and clothing. I’ve collaborated with brands by testing products and creating authentic, relatable content that resonates with real people. Whether it’s a vitamin that became part of my daily routine, a coffee machine that upgraded my mornings, or a toy my son can’t put down, I love showing how products fit into everyday life. I create short-form videos, reels, unboxings, before & afters, voiceovers, and lifestyle photos that feel natural, engaging, and real.