Gabriela Morbin

Hi, I’m Gabriela — founder of XOC Social Studio, a boutique creative agency based in Sydney. For the past years, I’ve specialised in producing high-quality social media content for businesses across some of the most competitive and visual industries. From beauty salons, hair clinics and cosmetic studios to restaurants, cafés, wellness spaces, massage therapists and local service providers, I’ve had the opportunity to work with a wide range of clients, helping each one build a strong digital presence through strategic and visually compelling content. What sets my work apart is my combination of creative direction, technical expertise, and deep understanding of social media behaviour. I personally create all content using professional, high-end equipment — including premium cameras, lenses, lighting setups and studio tools — ensuring that every photo and video meets industry standards and performs exceptionally well online. Whether it’s crafting aesthetic Reels, shooting clean product content, capturing lifestyle moments or directing full photo/video sessions, I bring a tailored, detail-driven approach to every brand I work with. My mission is simple: turn your business into a brand people connect with, recognise and trust through beautiful, strategic content. If you’re looking for someone who understands storytelling, consistency and the power of high-quality visuals, I’d love to work together.