Gemma Campbell

I’m a lifestyle creator with over 10 years of experience in eCommerce and influencer management, which gives me a deep understanding of what actually drives ROI for brands. I create authentic, conversion-focused UGC that feels real, not forced — content that builds trust and inspires action. My videos focus on health, wellness, travel, and home life, often sharing my own glow-up and weight loss journey. My audience is a genuine mix of men and women who connect with my honesty, relatability, and down-to-earth approach. They engage because I only share what truly adds value to everyday life. With my background in managing brand partnerships and optimising content for performance, I know how to bridge creative storytelling with strategy — producing UGC that not only looks good but converts.