Hilary Griffin

In the creator economy, how you communicate is what drives connection—and conversion. I’m Hilary, a lifestyle creator and communication strategist helping brands turn recommendations into revenue. After nearly a decade of running a social media agency, I now focus on what truly moves people forward: communication that resonates. I work with brands that want to reach modern families through content that feels lived-in, not forced. Whether I’m sharing recs, capturing real-life rhythm, or bringing a product into our everyday moments, my work is designed to inspire—through story-first branded content, UGC & partnership campaigns. Whether you're a brand, agency, or marketing lead, you can count on me for: ✅ Campaign-ready content that naturally integrates your product ✅ A communication-led POV that makes problem/solution storytelling stronger ✅ A thoughtful partner with a decade of digital marketing experience Specialties: Lifestyle Content · UGC · Influencer Campaigns · Communication Strategy · Modern Mom Messaging · Paid Partnerships · Affiliate Marketing · Story-First Content Creation · Family-Forward Travel + Experiences