Jaimie Hellyer-Smith

Hello, I’m Jaimie — Founder of Zyla Creative. Over the past year, I’ve poured my heart into building Zyla Creative, helping businesses and wedding professionals create authentic content that connects with their audience and drives real results. What began as a passion for content creation has evolved into a creative agency focused on strategic storytelling, social media content, and brand growth. As a mum and currently expecting my second baby, I understand firsthand the realities of balancing business, family, and everything in between. Those experiences have shaped the way I create content — prioritising authenticity, connection, and content that feels genuine rather than overly polished. While I’ve spent the last year focused on growing the agency, I’m excited to be reintroducing UGC creation as part of Zyla Creative’s services. Through lifestyle-led, relatable content, I help brands showcase their products and services in a way that feels natural and trustworthy to their audience. I keep my family life private and do not feature my children’s faces in content, while still creating engaging family, motherhood, home, lifestyle, and pregnancy-related content that brands can confidently use across their marketing channels. At Zyla Creative, my goal is to help brands stand out online through content that builds trust, sparks connection, and delivers results — whether that’s through UGC, social media management, content creation, or creative strategy.