Jayden Lee-Smith

For the past 7 years, I’ve been creating content professionally for some of the world’s largest brands. From big campaigns to polished storytelling, I’ve spent years learning how to make content that not only looks great but also connects with an audience. While I haven’t been creating UGC for very long, what excites me is bringing that same level of experience, creativity, and understanding of brand voice into the UGC space. I see UGC as a chance to strip things back, make content that feels raw and relatable, and help brands connect with people in a more authentic way—without losing the professional quality and strategy that comes from years in the industry. So, even though UGC is a new chapter for me, creating content is not. It’s what I’ve been doing day in, day out, for almost a decade. And I can’t wait to bring that mix of professional experience and fresh UGC energy to the brands I work with. Let’s create something together :)