Jessica Dempsey

One of the longest standing fashion bloggers and influencers in the Australian space, Jess Dempsey is best known for creating fashion blog ‘What Would Karl Do’ in 2010. Celebrating a whole decade of blogging this year, Jess’ WWKD space has expanded and evolved enormously in those 10 years – from styling high profile photoshoots, to judging MYER’s Fashions on the Field at the Spring Racing Carnival, launching her own line of WWKD clothing and welcoming three gorgeous little boys into the world. And that’s just the tip of the iceberg! Alongside raising three boys, Jess makes the time to featuring in campaigns and notable ambassadorships with Australia’s leading brands. You’ll even see Jess gracing your TV with special appearances on Channel 10’s Healthy Homes and more. Jess also loves to give back to her community, is currently a proud ambassador for the Very Special Kids Foundation and has been for 6 years. In 2019, she was a special ambassador for their Pin & Win campaign at the Melbourne Cup promoting VSKF at Flemington and within media highlights, The Project and more.