Joel Feren

Joel Feren is The Nutrition Guy, a highly regarded Accredited Practising Dietitian and Accredited Nutritionist with a background in biomedical sciences. Joel specialises in credible and evidence-based health communications and nutrition marketing. He helps food brands and businesses tell their nutrition story and engage, educate and connect with customers to drive meaningful change. Joel also considers nutrition to be too important to be an afterthought for food brands and businesses. He delivers insight-led and evidence-based nutrition communications and effective marketing strategies to help achieve increased engagement and impact for food businesses. He has led major projects for food brands and organisations, including Sanitarium, Cobram Estate and Dairy Australia. He is the Weet-Bix Better Brekkie Ambassador and has previously featured in Sanitarium’s TV commercial campaign. He is a foodie in every sense. He loves nothing more than trialling and developing new recipes in the kitchen. Joel’s food philosophy is that any dish can be made more nutritious by swapping ingredients and using alternative cooking methods. He has developed hundreds of recipes for some of Australia’s leading food brands. Check out Joel’s recipe eBook for some culinary inspiration.