Lara Murray
Active today
Content CreationGeneral LifestyleBeauty
Australia, New South Wales
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UGC Creator & Social Media Manager with a Brand-Side Edge
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About
Hi, I’m Lara! Sydney-based UGC creator with a background in advertising and consumer psychology. I create authentic, scroll-stopping short-form video for TikTok and Instagram Reels, and I work brand-side full-time - so I understand briefs and brand voice from both sides of the table. I specialise in lifestyle, beauty, wellness, pet and food and beverage content.