Lucy Livin

Hi! I’m Lucy, a Gen Z content creator based in Sydney, Australia. I make playful and feminine fashion, beauty and lifestyle content on YouTube, Instagram and Tiktok and I’m always open to chatting about authentic collaboration opportunities. Known to my audience as "internet rat lady" I try and find the entertaining within the aesthetic, discussing everything from fashion and personal style to skincare, makeup, fragrance and travel. I've worked with a range of international fashion, beauty and lifestyle brands like Lancôme, Princess Polly, Poshmark, Shoptagr and Ana Luisa and am open to sponsorships and UGC work across platforms.