Nick McDonald

My name is Nick McDonald and I consider myself both a new media journalist as well as a native advertising creator. As the face of Where To Australia, I love introducing our audiences to new restaurants, bars, products, shops, events and niche artsy scenes. That’s because I believe that these unique locations are what give every Aussie city their unique flavour and make them truly one-of-a-kind destinations. Now’s the time to showcase all the amazing things there are to experience in our cities. My flagship brand is Where To Sydney, an Instagram page that has grown over 62k followers. I’ve recently launched a TikTok, utilising face to camera videos and personality driver content to drive significant growth and audience engagement. This has allowed me to connect directly with brands for both contra collaboration and sponsored campaigns. On IG, I’m also able to leverage the entire Where To Australia through reel collaboration. For example, a business that’s present in both Sydney and Melbourne has access to the 61k Sydney followers and the 65k Where To Melbourne followers, with the same reel. I also have experience with photography and videography, offering these as additional services on top of the content creation and native advertising.