Nicole Herrick

I am an Australian You Tuber with 10 years experience in the DIY niche. My channel reaches 60k-100k views per month consistently. My channel focuses on full room makeovers, DIY decor projects, furniture making and upcycling, household repairs and power tool tutorials. My audience are approx 55% male and 45% female in the mid adult age range with a middle range income, based in the USA, Australia, UK, Canada and India. With a flair for interior design, my room makeovers on a budget are always packed full of numerous DIY projects. I showcase many tools and products within my videos as well as on my Instagram and Tiktok accounts. I also create content around home repairs and renovations. Everything from how to lay herringbone tiles, how to install a door lock and even how to fix a toilet. My videos are evergreen meaning they continually gain consistent views over time. Perfect for long term marketing rather than immediate and short lived marketing.